Incentive Travel USA: A Case Study That Tripled Sales
Incentive Travel USA: A Case Study That Tripled Sales
U.S. Businesses spend $22.5 Billion annually on incentive travel (incentive federation). Incentive travel isn’t just a perk, It is a strategic tool to ignite employee motivation and boost company performance. This article reveals how one company in the USA used a incentive travel program and how they saw amazing results.
The Challenge: Stagnant Sales and Declining Morale
Before implementing incentive travel, many companies face challenges. The challenges of this program include sales slumps and unhappy employees. Let’s look at some common problems.
Declining Sales Figures
Sales numbers can tell a story. What if that story shows your bottom line shrinking? One company experienced a 15% drop in sales over two quarters. This decline caused worry and pressure. They knew they needed to change something quickly.
Low Employee Engagement and Motivation
The workplace had low energy. This was the reality for many at this company. People were less engaged and motivated. Projects took longer, and mistakes increased. The company culture needed a jump start.
Difficulty Attracting and Retaining Top Talent
Top talent wants more than just a paycheck. They want a great place to work. With low morale and few incentives, it was hard for this company to hire and retain the best people. This lack of talent made sales issues worse.
The Solution: A Luxurious Incentive Trip to Miami
The company decided to create an incentive travel program in Miami.
Miami offers something for everyone. Its beautiful beaches, exciting nightlife, and cultural attractions made it the ideal incentive travel destination.
Program Design: Curating an Unforgettable Experience
The group were taken to a luxury hotel and booked onto a reward experience on a private yacht tour. Team-building and bonding activities included beach volleyball tournaments and salsa dancing lessons. Every detail was carefully planned to “wow” the employees.
Communication and Promotion: Building Excitement and Anticipation
The company used creative marketing to build excitement. They sent out teaser emails, held contests, and shared photos of the destination pre launch. They implemented a clear message to the employees that hard work was rewarded.
The Results: Tripled Sales and a Revitalized Workforce
The incentive travel program had a huge impact. Sales soared and morale improved. The company were able to ensure any future hires were included in the incentives as a perk.
Measurable Sales Growth: A Tangible ROI
After the Miami trip, sales tripled in the next quarter. This was a direct result of the increased motivation and hard work of the employees. The company saw a real return on their investment and the incentive travel program paid for itself.
Improved Employee Morale and Engagement
Employees came back from Miami refreshed, energized and more engaged in their work. Teamwork improved and the company culture became more positive.
Enhanced Recruitment and Retention Rates
The Miami trip became a major selling point for new hires. This reduced turnover costs and created a more stable workforce.
Key Takeaways: Lessons Learned and Best Practices
What can you learn from this case study? Here are some key takeaways. These are best practices for your own incentive travel programs.
The Importance of Strategic Destination Selection
Pick a destination that excites your employees. Think about their interests. The location must align with your company’s goals. A well-chosen location can make all the difference.
Designing a Memorable and Meaningful Experience
Don’t just plan a vacation. Create an experience your employees will never forget as well as incorporating team building and bonding activities. We recommend connecting with a local DMC or incentive agency to assist with creating the most rewarding trip.
Measuring and Tracking the Results
Track the key metrics before, during, and after the trip. Measure sales growth, employee engagement, and retention rates. This data will show the ROI of your program. You will know what worked and what didn’t for the future.
Conclusion: Investing in Your People, Investing in Your Success
This case study shows the power of incentive travel. A well-planned program can boost sales, improve morale, and attract top talent. Incentives are an investment in your people and your company’s future. Start planning your own incentive travel program today.
Smithsfields brings you the latest global MICE news for event profs. We publish destination content, a global supplier directory, event inspiration and incentive travel insights.
Contact us at hello@smithsfields.com
The above information is for general guidance.
Follow us on Instagram for the latest news, travel tips and event industry insights.
Top Picks for Local DMCs: MICE Events in North & Central America
Corporate Events and Travel in North and Central America: The Top Picks for Local DMCs
Organising global events can be tricky if you don’t know the destination well. One of the primary reasons to partner with a Destination Management Company (DMC) is to utilize their expertise in local event management. This article gives you an insight into the DMCs in North & Central America. A DMC acts as as your local contact when planning a destination event and specializes supplier, activity and venue coordination in events including conferences, incentive trips, board meetings, retreats, exhibitions and team building.
A DMC will negotiate on behalf of international event planners. DMC’s are able to source the best suppliers at the best rate, using their local knowledge and network of established relationships.
Researching and contacting suppliers to help plan an event with you takes time. Without a personal relationship, it can be difficult to vet potential suppliers online. The advantage of working with a DMC is that they have already done the hard work for you. Established DMCs have spent years cultivating a trusted, high-quality network of local suppliers. They not only know who’s the best in the business, but also who will add value to your event.
We’ve made the event planning process event easier by recommending the top picks for DMCs in North and Central America.
**certain countries and states have not been included due to insufficient suppliers. If something is wrong, please let us know: Contact us.**
Antigua, Barbados and Antigua DMCs
Bahamas DMCs
Belize DMCs
Canada DMCs
Costa Rica DMCs
Cuba DMCs
Dominican Republic DMCs
Grenada DMCs
Guatemala DMCs
Jamaica DMCs
Mexico DMCs
Panama and Nicaragua DMCs
Saint Kitts and Nevis DMCs
Saint Lucia DMCs
Saint Vincent and the Grenadines DMCs
Trinidad and Tobago DMCs
United States of America DMCs
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Delaware
Florida
Georgia
Hawaii
Illinois
Kentucky
Louisiana
Maine
Massachusetts
Michigan
Missouri
Montana
Nevada
New Mexico
New York
North Carolina
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
Tennessee
Texas
Utah
Vermont
Washington
Wisconsin
Wyoming
Our goal is to help elevate your event planning experience by recommending the best suppliers, venues and programs available in your destination.
Follow us on Instagram for the latest news, travel tips and event industry insights.
The Best NYC Private Dining Spots for Team Events and Meetings
The Best NYC Private Dining Spots for Team Events and Meetings
Looking for an NYC private dining space for large groups? We’ve hunted down the best spaces that offer everything you need to host a team dinner or meeting in New York City. We’ve focused on venues that offer private dining spaces for over 25 guests varying in budget, location and cuisine.
Daniel
Location: Upper East - 60 E 65th St
Cuisine: French
Maximum Capacity: 90pax
$$$
source: Daniel NYC (https://www.danielnyc.com/gallery)
Locande Verde
Location: Tribeca
Cuisine: Italian
Maximum Capacity: 60pax
$$$
source: Locande Verde (https://www.locandaverdenyc.com/tribeca-menus)
Vinegar Hill House
Location: 72 Hudson Ave, Brooklyn, NY 11201
Cuisine: American
Maximum Capacity: 32pax
$
source: Vinegar Hill House (https://www.instagram.com/p/C-7_Joxu_w5/?hl=en)
Kashkaval Garden
Location: Hells Kitchen
Cuisine: Mediterranean
Maximum Capacity: 45pax
$
source: Kashkavel Garden (https://www.instagram.com/p/DAROuqbvo1d/)
Time and Tide
Location: 48 E 26th St, New York, NY 10010
Cuisine: Seafood
Maximum Capacity: 40pax
$$$
source: Time and Tide (https://www.instagram.com/p/DAROuqbvo1d/)
Il Buco
Location: 47 Bond Street, New York, NY 10012
Cuisine: Italian
Maximum Capacity: 26pax
$$$$
source: Il Buco (https://ilbuco.com/pages/private-dining)
Gem Home
Location: 181 Mott St, New York, NY 10012
Cuisine: Coffee and cafe
Maximum Capacity: 40pax
$
source: Gem Home (https://www.instagram.com/p/DEsQNhcP_TG/?hl=en)
53
Location: 53 W 53rd St, New York, NY 10019
Cuisine: Contemporary Asian
Maximum Capacity: 32pax
$$$$
Keep up to date with the best private dining spaces in New York City for groups, private events and team building.
Incentive Travel: South African Safari, Vineyards and Private Dining in Cape Town
MICE in South Africa: Private Dining in Cape Town, Authentic Safari and Vineyards of Franschhoek for Business Travel.
We are still not fully over the THRILL of our South African adventure. We kicked 2025 off with a bang and I’m not quite sure how I will ever fully look forward to a (usually freezing cold) January again. It’s been a journey – exploring incentive travel programs, world class venues, vineyard dining with views of the countryside, and coasting across the wild in a Jeep Wrangler, spotting lions, buffalo and zebra by very close (but very safe) optic.
We’re back and here to bring you everything we’ve learnt along the way, laying out the best venues, suppliers and DMC’s South Africa has to offer for your next MICE event.
Home to the Big Five, we give you both activity based insight into the incentive travel options in rural South Africa, as well as inspiration for where to host meetings and team building events in the bustling city of Cape Town. The biggest perk of South Africa is it being an ideal travel destination all year round.
This article is written based on your group accommodation being situated within Cape Town. All of our recommendations are for activities, venues and things to do within a reasonable distance from the city.
Experiences
- Hosted or Self-Drive Safari
- Various reserves including Melozhori and Aquilla approximately 2 to 3 hours drive from the city
- We would suggest booking private transport and stopping en route at one of the wonderful vineyards. Break up the journey (and enjoy the wine 😉 We respectfully do not recommend the ‘day trip’ activity bookings that many travel websites try to push. Book lunch and wine tastings in advance.
- Smithsfields recommends: Horseback Safari
- Franschhoek Wine Tram
- Departing from Franschhoek or Groot Drakenstein Terminal
- Approximately 60 minutes from the city by car
- All day activity including hop-on-hop-off scenic travel through the valleys
- Curated wine tastings and outstanding culinary experiences
- There are 5 separate tram lines to choose from offering independent routes to differing local vineyards
- Smithsfields Favourite Stop: Grande Provence
- Overnight stay or team build at the luxury Babylonstoren
- Multi award winning venue including Luxe 100 Best Awards 2022 and 2024, Best Hotel in South Africa
- Cellar tours, vineyard experiences and ground drives across the 750 hectares of farmland in the heart of historic winelands in the Drakenstein Valley
- Private dining up to 100 pax. View all event spaces, here
- Day group hike up to the Lion’s Head
- It’s free and the best way to see the entire city of Cape Town!
- Excellent team building adventure planning between 3-5 hours of walking (easy and moderate routes)
- Table Mountain also offers a long hike or the option to cable car to the top
- Smithsfields Recommends: Head for brunch at Jarryds to refuel after your hike!
MICE Venues
- Rooftop on Bree
- Our outdoor deck and balcony measure 150m2 and our indoor covered space is 250m2
- Maximum 120 pax
- Inhouse furniture, tech and 6m bar
- Cape Business Centre
- The largest space is the auditorium at 56m² and hosts up to 45 pax
- They also provide smaller meeting spaces and boardrooms for more intimate events
- Onsite catering, furniture and tech
- The Iconic Cape Business Centre is situated on the waters edge in the V&A Waterfront, Cruise Terminal
- One & Only
- Luxury hotel and event space located on the vibrant Victoria & Alfred Waterfront
- The Ballroom is the largest space and can host up to 140 pax
- Smaller meeting spaces and boardroom
- Full service event space including onsite catering, furniture and tech
- Lichtenstein Castle
- Unique, fully exclusive medieval castle overlooking the harbor in Hout Bay
- The ballroom has a capacity approximately 250 pax standing
- Five on-site accomodation rooms
- 30 mins (ish) from central Cape Town
- Cavalli Wine Estate
- Vineyard, picnics and oyster pairing in Stellenbosch
- Huge event space with a 600 cinema capacity conference room
- 40 mins (ish) from central Cape Town
Private Dining and Alternative Event Space
- Aubergine Cape Town
- Exclusive use of the restaurant or function venue
- Ability to host up to 80 pax
- Smaller private dining spaces for 10-50 guests
- Pigalle Cape Town
- ‘Cape Town’s largest indoor restaurant venue’, accommodating up to 350 pax
- Full in-house stage and resident jazz band and DJ
- Located by the V&A Waterfront
- The Silo Hotel
- The Wisdom Room is a glass-fronted private dining room which can comfortably host up to 22 guests
- Open for breakfast, lunch and dinner set menus
- Iconic luxury located on the V&A Waterfornt
Each region in South Africa is unique and beautiful in it’s own way. All destinations of SA offer a diverse range of landscapes, places of interest, activities and wonderful venues to explore. Cape Town was a fantastic base for us and we were able to enjoy the neighbouring wine valleys, luxury rural event spaces and the finest Big Five safari for incentive travel.
We’d love to hear from you if you’ve taken a business trip or incentive to South Africa.
Did we miss anything? Leave us a comment letting us know your favourite spots in SA.
Travel information
- Direct flights 14hrs
- GMT +7hrs
- Best all year round
DMCs
MICE Events in Las Vegas: Your Ultimate Guide to Planning Success
MICE Events in Las Vegas: Your Ultimate Guide to Planning Success
Las Vegas! Think bright lights, shows, and memories to last a lifetime. Did you know Vegas is also a big deal for MICE events? That’s Meetings, Incentives, Conferences, and Exhibitions. Planning a work event? Want to reward top performers? Vegas has it all. Let’s dive into how to plan awesome MICE events in this exciting city.
This guide gives you the inside info. Learn how to pick venues and make cool experiences. You will learn what makes Vegas special for events. Plus, find tips for a smooth and memorable time.
Why Las Vegas is the Ideal Destination for MICE Events
Vegas is more than just casinos. It is easy to get to, has great venues, and tons of fun. Why not make your next event unforgettable?
Unmatched Variety of Venues
Vegas has venues for every kind of event. Big or small, they have something for you.
- Convention Centers: The Las Vegas Convention Center is huge! Mandalay Bay Convention Center is another great pick. They have tons of space and cool features.
- Hotel Ballrooms: Need something fancy? Hotel ballrooms are a good fit for smaller groups. Think about costs, what they offer, and the overall vibe.
World-Class Entertainment and Amenities
Your guests will never be bored here. Shows, food, and fun are around every corner.
- Show and Entertainment Options: See famous shows and concerts. Attractions are world-class. There’s always something to see.
- Dining Experiences: From quick bites to fancy meals, you have it all. Some restaurants even have Michelin stars.
Accessibility and Transportation
Getting to Vegas and around town is simple. This makes it stress-free for attendees.
- McCarran International Airport: Many flights arrive here every day. Getting in and out is a breeze.
- Transportation within the City: Taxis, ride-sharing, and a monorail can get you around. Walking is also an option on the Strip.
Choosing the Perfect Venue for Your MICE Event
Picking the right venue is key. Think about your budget, how big your event is, and the kind of event you are planning.
Defining Your Event Needs
What do you hope to achieve? Knowing this helps you pick the best venue.
- Event Size and Capacity: How many people will be there?
- Required Amenities: Do you need good Wi-Fi? How about A/V equipment or catering?
Comparing Venue Options
Where should you host your event? Vegas has many choices.
- On-Strip vs. Off-Strip: On the Strip is exciting, but pricier. Off-Strip can save money.
- Budget Considerations: How much can you spend on the venue? What about food and other costs?
Negotiating Contracts and Securing Your Venue
Get the best deal possible. Contracts can be confusing.
- Understanding Contract Terms: Pay close attention to the fine print. What happens if you cancel?
- Deposit and Payment Schedules: Can you negotiate a better payment plan?
Creating Engaging and Memorable Experiences
Make your event stand out. Give people something to remember.
Incorporating Unique Las Vegas Experiences
Use what Vegas has to offer! Think outside the box.
- Gondola Rides at the Venetian: These rides are romantic and fun.
- High Roller Observation Wheel: See the entire city from above.
Team Building Activities
Help your team bond. Fun activities can make a big difference.
- Escape Rooms: Work together to solve puzzles. This builds teamwork.
- Cooking Classes: Learn to cook new things and have fun.
Networking Opportunities
Help people connect with each other. Networking is valuable.
- Welcome Receptions: Start the event off right. A welcome reception helps people mingle.
- Interactive Workshops: Get people involved. This will help them meet others.
Leveraging Technology for a Seamless Event
Tech can make your event run smoother. It can also make it more engaging.
Event Management Software
Software can handle many tasks. This saves you time and hassle.
- Registration and Ticketing: Make it easy for people to sign up.
- Attendee Communication: Keep everyone in the loop.
Mobile Event Apps
Apps can give attendees info at their fingertips. Interactive maps are cool.
- Interactive Maps: Help people find their way around.
- Live Polling and Q&A: Get people involved during talks.
Audio-Visual Technology
Good A/V is key for presentations. Make sure everyone can see and hear.
- LED Walls and Projection Mapping: Make your event look amazing.
- Sound Systems and Microphones: Ensure everyone can hear clearly.
Navigating Logistics and Operations in Las Vegas
Plan carefully. This ensures everything runs smoothly.
Transportation and Accommodation
Help people get around and find a place to stay. Make it easy on them.
- Group Transportation Options: Shuttles and buses can move groups.
- Hotel Room Blocks: Get a deal on hotel rooms for your attendees.
Catering and Dietary Requirements
Food is important. Make sure everyone has something to eat.
- Working with Catering Companies: Pick a good menu with the caterer.
- Accommodating Dietary Restrictions: Offer options for gluten-free, vegetarian, and vegan diets.
Staffing and Security
You need help running the event. Security is also key.
- Hiring Event Staff: Hire people to help with registration and guiding attendees. Security guards are also important.
- Ensuring Event Security: Keep everyone safe. Have plans for crowd control and emergencies.
Conclusion: Mastering MICE Events in the Entertainment Capital
Vegas offers something special for MICE events. It mixes business and fun. By planning well, you can create an event people will talk about for years. Use these tips to make your next Vegas event a hit!
Smithsfields brings you the latest global MICE news for event profs. We publish destination content, a global supplier directory, event inspiration and incentive travel insights.
Contact us at hello@smithsfields.com
The above information is for general guidance.
Follow us on Instagram for the latest news, travel tips and event industry insights.
Business Travel Startup: 'Engine' raised $140 million in series C funding round
Business Travel Startup: 'Engine' raised $140 million in series C funding round, valuing the company at $2.1 billion.
‘Hotel Engine’, a business travel platform, has swooped in and raised one of the year’s largest rounds of capital for a travel startup. Hotel Engine raises $140 million in a series C funding round which valued the company at a whopping $2.1 billion.
The Denver-based company provides an online platform that travel managers will use to book business trips. The objective for the company was originally to focus on hotel bookings, but flights and car rentals have launched now and we’re expecting further reveals. The company has now dropped the word ‘hotel’ from the name and will go by Engine to reflect that expanded focus.
The platform provides access to rooms at 750,000 hotels through a search bar that can filter results by property type, location, amenities and more. It’s possible to book accommodations for solo business travelers, corporate groups or MICE events.
Hotel Engine, or ‘Engine’ claims for differentiate from it’s competition by offering alternative and more useful business travel tools. Engine says they offer several financial incentives to customers, making them a more cost effective platform for business travel. They do not require minimum spend memberships and they offer less penalties should trips be shortened or cancelled.
Visit their website to find out more.
Smithsfields brings you the latest global MICE news for event profs. We publish destination content, a global supplier directory, event inspiration and incentive travel insights.
Contact us at hello@smithsfields.com
The above information is for general guidance.
Follow us on Instagram for the latest news, travel tips and event industry insights.
Julie Coker to Lead NYC Tourism and Conventions
Julie Coker to Lead NYC Tourism and Conventions
Julie Coker, president and CEO of the San Diego Tourism Authority is soon to leave San Diego and head up the New York City Tourism and Conventions as its new president and CEO. Coker will remain in her current role until the end of the year.
It’s an exciting chapter for the former president and CEO, as Coker will be moving to the new role for NYC Tourism and Conventions.
SDTA’s Board of Directors will begin the process of forming a search committee to identify and select a new president and CEO, according to SDTA officials.
“Thank you to the SDTA team, the SDTA Board of Directors, our tourism community, and San Diego at large for your friendship and support. San Diego will always hold a special place in my heart, and I have no doubt that you will reach even greater heights in the years to come.” Coker publishes on Linkedin.
Leading in San Diego
After joining in 2020, Coker navigated the organization’s sales and marketing efforts throughout the long and challenging stint of the global pandemic. Coker apushed the business toward recovery and full rebound. Under her leadership, San Diego was consistently ranked as the top U.S. destination for tourism. Coker has long been recognized as a prominent figure in the tourism industry (Source: TTW) and will continue to share her wealth of knowledge in the big apple at the end of the year.
“Julie is a respected industry expert and deeply experienced leader who will steward both NYC Tourism + Conventions and New York City’s $74 billion tourism economy,” says NYCTaC Board Chair and Shubert Organization EVP Charles Flateman in a statement.
A champion of diversity and inclusion within the travel and tourism sector, Coker established key DEI initiatives for the industry during her years as president and CEO. Her reigning 30-year travel and tourism experience and commitment is key to her success within significant SDTA initiatives. The history of her glass ceiling initiatives include the launch of the award-winning Tourism Accelerator program, which helps connect businesses run by women, veterans and people of color, as well as LGBTQ and people living with disabilities.
Since launching these programs, 65% of past participants report revenue growth and 45% expand their operations. Her efforts also led to the appointment of the organization’s first director of DEI and community engagement.
In January 2016, Coker made history as the first African American female president and CEO to lead a major conventions and visitors bureau in one of the top 50 U.S. markets when she gained her position at the Philadelphia Convention & Visitors Bureau. Her career history expands with two decades with Hyatt Hotels, where she held general manager positions for properties in Philadelphia, Chicago, and Oakbrook.
Additional to this, Coker holds various executive board positions with the U.S. Department of Commerce’s Travel and Tourism Advisory Board, U.S. Travel Association, Visit California, and other San Diego-based organizations.
Ten things the ordinary tourist doesn't see in Manhattan: MICE and Incentives in the city
Ten things the ordinary tourist doesn’t see in Manhattan: MICE and Incentives in the city
- Brekkie at Little Ruby’s Cafe
Green eggs, ricotta hotcakes or a giant breakfast burrito – this spot has you covered for breakfast and brunch dishes to start the day off just right. Since 2002, Little Ruby’s has brought an Australian twist to Soho, East Village, Murray Hill, and West Village, offering locally sourced cuisine, specialty drinks, and delicious coffees. - A trip to the Hamptons
The summer playground for the rich and famous, and just two hours east of New York. Spend the day on the beach, take a bike ride through the residential blocks, or shop ’till you drop & lunch on the dunes. Finish the day at Shippy’s with a nice cold beer. - Sink some drinks in Alphabet City
Spend the evening exploring midtown east’s Alphabet City, where there are more dive bars than people. Enjoy some drinks and listen to the live music at Double Down Saloon. - Tai Chi in Central Park
There’s no better way to enjoy the park and break the ice for a group getting a work-out in overlooking Central Park. - Host a private dinner on the UES
Bring your group to an exclusive hire space on the upper east side. The Astor House offers private dining rooms, retreats, meetings and seminar spaces for 5-200 people. - Tour of the Metropolitan, Guggenheim, or another museum with a working artist
See the Museum through the artist’s eyes of his or hers favourite “Top Ten” works. - Robert De Niro’s personal Screening Room
This unique space is the perfect spot to host a group event or talk, or conduct a meeting prior to lunch in the actor’s restaurant – the TriBeCa Grill. - Ride the Yellow Water Taxi
Greet your guests from either JFK or EWR, and travel about 20 minutes to board a yellow water taxi for a two hour tour of the East River and the Hudson.
DMCs
Experience Marketing: The Finishing Touch for Busan’s MICE Industry with FTN
Experience Marketing: The Finishing Touch for Busan’s MICE Industry (FTN)
By
Busan’s MICE industry has matured significantly since the opening of BEXCO, the city’s landmark MICE venue, in 2001, and the establishment of the Convention Bureau in 2005.
To be recognized as an expert in any field, one typically needs at least 20 years of experience, and this principle applies to national industries as well.
With over 20 years of history, Busan’s MICE industry is now in need of a renaissance.
The end of COVID-19 has catalyzed the evolution of Busan’s MICE sector, which some are dubbing “MICE 2.0” in the era of the experience economy. The pandemic highlighted the convenience and vast potential of the online world, exemplified by platforms like Zoom and the metaverse. Traditional information sharing and product sales within the MICE context are no longer sufficient to meet the expectations of event-goers. To attract those accustomed to digital interaction, the MICE industry is evolving to emphasize unique local experiences, providing offerings that can only be enjoyed through physical attendance.
Busan’s MICE Marketing in the Experience Economy Era
As MICE event-goers around the world seek special real-life experiences, Busan’s MICE organizers are focusing on planning and marketing experiences that incorporate knowledge, content, and engaging activities. A notable example of this effort is the Busan International Footwear, Textile & Fashion Exhibition, held in October of last year.
The main exhibition took place at BEXCO, while the buyers’ dinner was hosted at Museum 1, Korea’s largest contemporary media art gallery. This unique venue provided visitors with an unforgettable experience, showcasing the identity of the Busan International Footwear, Textile & Fashion Exhibition through captivating media art.
Combining a region’s unique venues with MICE events is a strategy that offers event-goers more than just a program to attend—it provides them with an authentic local experience. Those who have enjoyed a distinctive experience in a region are likely to return for a longer stay. This highlights the significance of the Busan Convention Bureau’s efforts in selecting Busan Unique Venues.
In the second half of 2024, the Busan Convention Bureau identified 15 new unique venues, each well-suited for MICE events. These venues showcase Busan’s rich history and culture while offering dynamic leisure activities. They were chosen for their strong appeal to MICE event-goers. The Busan Unique Venues are collaborating with the city of Busan and local businesses to ensure that visitors have an unforgettable MICE experience.
Busan: The Destination for Unforgettable Experiences
Few cities can rival Busan’s diverse MICE infrastructure and growth potential. BEXCO, along with unique venues, stunning oceanfront leisure activities, five-star hotels, and resorts, collectively make up Busan’s world-class MICE ecosystem. As a comprehensive MICE city, Busan must integrate its MICE infrastructure with local tourism to offer event-goers a truly exceptional experience that encourages them to stay longer and return in the future. In this new era, Busan can embrace experience marketing to position itself as a leader in the global MICE industry.
Top 5 corporate retreat locations in Miami
1. Isla Bella Beach Resort
Located on the shore of Florida Keys, Isla Bella Beach Resort is a tropical haven featuring luxury and natural beauty.
The resort boasts 24 beautiful oceanfront acres with exquisite white sand and vibrant blue sea. The mile long waterfront property has been carefully designed within every room to exhibit a breathtaking ocean view as well as an expansive outdoor terrace to enjoy it throughout your stay. The resort is the perfect dining spot with a beautiful beach bar surrounded by palm trees, five resort pools, and access to fishing and adventurous activities.
The resort offers the most exciting water activities including snorkeling and paddle-boarding. For dinner, treat yourself to Mahina, a Polynesian-inspired restaurant, or enjoy the fantastic asian cuisine of Sushi Cabana.
Relax on the private beach or treat yourself at the resort spa.
2. Bungalows Key Largo
In the heart of the Florida Keys, Bungalows Key Largo offers an adults-only paradise for the ideal corporate retreat. This lush escape is an all-inclusive resort, nestled in a botanical garden. Spread along 1000 feet of ocean shoreline, the resort is just a few miles from the Gulf Stream. Each resort bungalow features outdoor tubs and stunning views.
There are 3 on-site restaurants including the waterfront restaurant Bogie and Bacall, or you can indulge in cooking classes or live music at the Hemingway Bar.
Treat yourself at the Zen Garden Spa, or discover the vibrant marine life during snorkeling or paddle boarding adventures.
3. Hawks Cay Resort
On the small, secluded island of Duck Key, bottlenose dolphins readily greet guests, and visitors and locals alike discover the best seaside dining, coastal living and aquatic adventures.
Hawks Cay Resort offers the ultimate tropical escape.
Coral Cay boasts a saltwater lagoon and private cabanas, perfect for team meetings, team building or brainstorming sessions.
Dine in at Angler and Ale, and enjoy the Key’s favorite dishes with a stunning ocean view.
The resort provides the ultimate spa experience at Calm Waters Spa, as well as offering various unique experiences like paddle-board yoga.
4. Shephard’s Beach Resort
Shephard’s Beach Resort is the ultimate spot for a vibrant corporate retreat by the water. The gulf-front resort offers elite rooms with private balconies and ocean views.
The Dolphin Room is a private venue for the perfect corporate meetings and celebrations. Complete with state of the art sound system and audio visual capabilities.
The resort’s Cove Kitchen and Bar provides a lively beachfront experience, serving cocktails and fresh seafood. Stop by Soak Pool and enjoy live music in the sun over team drinks.
The resort boasts two outdoor pools and a private beach.
Water sports enthusiasts can embark on jet ski rentals and parasailing adventures. Enjoy a team sunset cruise and dolphin-viewing boat trip.
5. The Brazilian Court Hotel
Located in Palm Beach, The Brazilian Court Hotel is a private and secluded space for your next corporate retreat.
A historic landmark infused throughout with Roaring 1920s glamour, the private, 80-room hotel is the classic Palm Beach luxury getaway. The high-style accommodations and impeccable service provides an unforgettable experience for your team.
Soak in the hot tub, sunbathe at the private beach, and take in the stunning tropical courtyards.
Guests are invited to enjoy the cuisine of internationally acclaimed chef Daniel Boulud at Café Boulud. Treat yourself at the Brazilian Court Salon or simply vanish into tranquility by the secluded outdoor pool. Spend your time relaxing in one of the tropically landscaped courtyards or by taking a warm walk and strolling down Worth Avenue.
The hotel features 3,500 sq. ft. of flexible indoor/outdoor event spaces, ideal for corporate events.
DMCs