Destination Spotlight: Iceland MICE Events - Explore Reykjavik

Iceland MICE Events - Explore Reykjavik

Iceland is a wonderful destination to travel and the perfect location for MICE from North America and the UK. Iceland MICE events are on the rise, and we explore some of the top reasons to visit the country and top spots for hosting your next MICE event.

The combination of culture, safety, comfort, and easy access to thrilling other-worldly nature and wellness opportunities for your MICE event is unrivalled.

Travel information from New York JFK.

Reykjavik

Approx. 5.5-6 hours by flight
Airport to Reykjavik 55 minutes by car
Local time +4 hours

What are the perks for hosting your MICE program in Iceland?

1) Reykjavik is a city location right next door to nature

Nature abounds Reykjavík. Where else are you two hours from a glacier trek? 20 minutes from hiking or horseback riding? How about whale watching boats right downtown? A helicopter ride plains of black lava or bubbling geothermal areas? Soaking in a world-class spa? Reykjavík has all these in a modern, compact, and walkable European city with accommodations for large international events and boutique stays.

2) High-tech infrastructure

Reykjavík has the high-tech infrastructure and professional know-how to meet the most demanding needs of the MICE market. Iceland has the high-tech infrastructure and technical support for the most challenging events at its conference halls, convention centers, and meeting venues. The country also ranks in the top ten in ICT (Information and Communication Technology) adoption and digital skills in the World Economic Forum’s The Global Competitiveness Report – Special Edition 2020.

3) Green is good!

There is increasing demand for environmental, economic, and socially sustainable events. Most companies and associations consider conferences and events as an extension of their brand and a platform to communicate values. Reykjavík is powered by 100% sustainable energy. All homes and businesses are heated with geothermal energy, and electricity is sourced from geothermal and hydroelectric. The Global Destination Sustainability Movement revealed its 2021 GDS-Index. Reykjavík ranks 5th and has been on the GDS-Index since its launch in 2016 and has maintained a top 10 ranking. You can even offset your Iceland event with the Icelandic Carbon Fund.

4) International reach with a local touch

Because Iceland has such a small population, perhaps it is no surprise there is a strong sense of culture, family, and community. These networks are invaluable for connecting people and ideas into action and getting the job done! We spoke with the wonderful team at Meet in Reykjavík, who know the ins and outs of the business event industry in Iceland and the people they work with. Their advice is free, impartial, and customized just for your MICE event.

5) Safety first

One clue of Iceland’s safety (which often shocks foreign tourists) is seeing strollers with bundled-up babies sleeping outside houses, storefronts, and restaurants. (The fresh air helps them sleep!) We pride ourselves on our peacefulness and being the only NATO member without a standing military. Iceland ranks first on the Global Peace Index and has annually since the start of the index in 2008. The crime rate is exceedingly low, and Icelandic police do not carry guns! Children play outside unsupervised from an early age, often only returning when their dinner—or curfew starts!

6) Stepping up to the plate (and glass)

Icelandic cuisine has come a long way in the past 15 years. Inspired by the New Nordic Cuisine movement and the influx of tourists, chefs are looking back to their culinary history while pioneering new techniques, freshness, purity, and flavors. Icelandic chefs have embraced locally sourced and seasonal ingredients inspired by outside influences. Thankfully, you can still find traditional dishes such as rye bread cooked in hot springs and dried fish spread with freshly churned butter.

Beer only became legal in Iceland in 1989! We’re making up for lost time with new breweries and brewpubs fermenting across the country. Iceland even has a burgeoning spirits scene with gin and vodka distilleries. Time your event just right, and there is the Reykjavik Food and Fun Festival, where visiting chefs from the US and Europe team up with local restaurants to create gourmet menus at affordable prices for a one-week competition. Verði þér að góðu! (That’s Icelandic for “enjoy your meal”)

7) Location, location, location

Iceland is so much closer than you think! Direct flying time from JFK to Keflavík (KEF) is about 5.5 hours. Many carriers have daily flights connecting Iceland with most major gateways in Europe (2.5-3 hours) and North America (5-6 hours). Reykjavik is a 45-minute ride from KEF airport and is a friendly, accessible, and compact city with minimal traffic. Most venues and hotels in Reykjavik are within walking distance or a 15-minute ride from each other. Smaller towns are easily accessible via domestic planes in less than 1 hour.

8) Exceptional equality

According to the latest report from World Economic Forum, Iceland is the most gender-equal country globally. In 2018, Iceland instituted Equal Pay Certification that requires workplaces to prove that they pay employees the same wage for the same job without discriminating based on sex. Iceland also ranks first in the world on the latest LGBTI Global Acceptance Index, which measures the national level of acceptance of lesbian, gay, bisexual, transgender, and intersex people. Iceland supports and encourages diversity for a richer society.

9) Arts, culture, & film

We take tremendous pride in our creative industries and arts. Reykjavík is renowned for its active nightlife, thriving music, and lively art scene. Despite its size, Reykjavik is a buzzing cultural hub with many art galleries, theatres, and concert venues. The vibrant cultural scene has gained a substantial following for events such as Iceland Airwaves, Sonar Festival, Reykjavik International Literary Festival, Reykjavík Pride week, Design March, Dark Music Days, Stockfish European & Reykjavík International Film Festivals, Reykjavík Arts Festival, and a constantly rotating schedule of art exhibitions. Travel across Iceland, and you will see that art is not confined to Reykjavík.

10) Wellness

One of the added benefits of plentiful geothermally heated waters is the spas! Iceland’s Blue Lagoon is now a global “bucket list” destination and just 10 minutes from the wonderful town of Grindavik. With its success, many new spas are opening up around the country. Naturally, spas are a fantastic way to wind down and recharge after a day of meetings. Besides stunning scenery, several spas offer various packages and treatments to help you achieve relaxing bliss. Wellness beyond water activities abounds in Iceland too! Yoga, biking, hiking, horseback riding, kayaking, skiing, and healthy eating, just to name a few.

Special thanks to Meet in Reykjavík for working with us on this piece and helping us to promote Iceland as one of the most fantastic places for MICE events.

Smithsfields brings you the latest global MICE news for event profs. We publish destination content, a global supplier directory, event inspiration and incentive travel insights.

Contact us at hello@smithsfields.com

The above information is for general guidance.

Follow us on Instagram for the latest news, travel tips and event industry insights.

by Smithsfields

Incentive Travel Trends 2025: Rewarding Success in a Changing World

Did you know that companies that invest in incentive travel see a 3x return in profits? Incentive travel isn’t just a perk; it’s a powerhouse for employee motivation and business growth. Incentive travel trends are changing and adapting year on year. This article explores the key incentive travel trends set to redefine corporate incentives in 2025 and beyond. Discover how to create unforgettable experiences that drive results.

Sustainable and Responsible Incentive Programs

People want to do right by the planet. That’s why sustainable incentive programs are gaining traction. Expect to see a greater focus on eco-friendly choices.

Eco-Friendly Destinations and Activities

Think destinations with a green heart and places that put sustainability first. Look for certifications like LEED or Green Globe. Source and book activities that have a small footprint. Think kayaking instead of jet skiing. These kinds of experiences resonate with today’s travelers.

Giving Back and Community Engagement

Trips with purpose are powerful. Volunteering and supporting locals adds real value. It’s about making a difference while traveling. This kind of purpose-driven travel is deeply appealing.

Measuring and Reporting Impact

It’s crucial to track the impact of programs. This means looking at both environmental and social effects. Consider carbon offsetting and sustainability reports. Showing your commitment matters to employees.

Hyper-Personalization and Customization

Goodbye, standard packages! Hello, custom experiences. Incentive travel is now about tailoring trips to individuals. Make the incentive feel unique.

Data-Driven Insights for Tailored Experiences

Data is key to knowing what employees want. Use data analytics and feedback to craft itineraries. AI can even help predict preferences. The more personal, the better.

Unique and Niche Activities

Specialized activities are in high demand. This includes culinary tours, adventure sports, and wellness retreats. These create memories that last a lifetime. Think beyond the usual sightseeing tours.

Flexible and Modular Programs

Offer choices and flexibility. Let participants customize their trip. Flexible itineraries are a major draw. It empowers them to create their ideal experience.

Wellness and Wellbeing Integration

Wellbeing is now a priority. Expect to see more wellness elements in incentive travel. Taking care of employees matters.

Mindfulness and Stress Reduction Activities

Yoga, meditation, and spa treatments are great for relaxation. These help reduce stress and promote wellbeing. Make sure these options are available.

Healthy Food and Beverage Options

People want nutritious and local food. Cater to dietary needs and preferences. Provide healthy snacks and drinks. It shows you care about their health.

Active and Outdoor Experiences

Hiking, cycling, and water sports are amazing options. Being active outside promotes health. These activities connect people with nature.

Technology and Immersive Experiences

Tech is changing the game. It makes incentive travel more engaging. Get ready for cool new experiences.

Virtual and Augmented Reality Integration

VR and AR can enhance destination previews. They can also create immersive experiences. Imagine a virtual tour before the trip. This is the future of travel planning.

Mobile Apps and Digital Concierge Services

Mobile apps provide real-time info. They offer personalized recommendations. They also enable seamless communication. This makes travel easier and more enjoyable.

Gamification and Interactive Challenges

Gamification boosts engagement. Interactive challenges increase motivation. Think of scavenger hunts or team competitions. It adds a fun and competitive edge.

Bleisure Travel: Blending Business and Leisure

Business and leisure are mixing. Employees are extending trips for personal time. This is bleisure travel.

Facilitating Extended Stays

Companies should support bleisure. Providing resources and flexibility matters. This shows you value work-life balance. It’s a win-win for everyone.

Accommodation and Activity Recommendations for Leisure Time

Provide recommendations for local attractions and restaurants. Help participants plan their leisure time. Make it easy for them to explore.

Balancing Work and Relaxation

Set clear expectations for employees. Establish boundaries for work and leisure. It’s important to maintain a healthy balance.

Conclusion

Incentive travel is evolving. The key trends for 2025 include sustainability, personalization, wellness, technology, and bleisure. Adapt to these trends to create impactful programs. Incentive travel drives engagement, boosts morale, and promotes business success. The future of incentive travel is bright.

Smithsfields brings you the latest global MICE news for event profs. We publish destination content, a global supplier directory, event inspiration and incentive travel insights.

Contact us at hello@smithsfields.com

The above information is for general guidance.

Follow us on Instagram for the latest news, travel tips and event industry insights.

by Smithsfields

View of a main road in Hong Kong at night

The Guide to Hong Kong's Event Spaces

The Ultimate Guide to Hong Kong's Event Spaces

Hong Kong hosts over 80,000 events each year. From business meetings to global exhibitions, the city has something for everyone. This guide shows you how to locate the best event spaces Hong Kong offers. The ultimate guide to Hong Kong’s event spaces.

Hotel Ballrooms: Grandeur and Convenience

There are many hotel ballrooms which are a great choice for large scale MICE events. They offer in-house catering, preferred suppliers as well as having the accommodation onsite for people to stay.

The Landmark Mandarin Oriental

This conveniently located hotel is all luxury and the various event spaces can change to fit what you need. Their in-house tech and production makes it the perfect spot for presentations and conferences, and the team will assist you in everything from place cards to team building events.

The Ritz-Carlton Hong Kong

The views from this hotel are amazing. You also get top-notch help. The ballrooms come in different sizes, so you can choose what fits your party.

Grand Hyatt Hong Kong

This hotel has a lot to offer, like a team that knows how to plan events. It is easy to get to, too. The Grand Hyatt provides a large range of options for different events.

Unique Venues: Thinking Outside the Ballroom

Want something different from regular ballrooms? Check out these unique places for a special feel. Create a memorable event with an atmosphere unlike any other.

PMQ

PMQ is a creative spot for creative companies. The spaces work well for art shows and workshops – and if you’re after artistic space, then PMQ can provide the right atmosphere.

Tai Kwun

Tai Kwun has a lot of history and now it hosts events like cultural shows and company parties. Tai Kwun offers a unique setting for impressive functions.

The Murray, Hong Kong, a Niccolo Hotel

This hotel has a modern design. It has places outside for cocktail hours and garden parties. Consider it for stylish event experiences.

Co-working Spaces: Modern and Flexible Solutions

Need something more cost-friendly? Co-working spaces could work for your events. They are great for smaller events and meetings.

WeWork

WeWork has many locations with meeting rooms. We Work allows for tech-required events and global meetings. Amenities are available at most locations. Consider it for a convenient meeting spot.

The Hive

The Hive feels like a community. They host events, and prices vary. It’s a good place to meet new people and host no-fuss events.

Garage Society

This place has unique spaces for events. They support new businesses, too. It’s a great place to connect with entrepreneurs.

Outdoor Locations: Breathtaking Views and Fresh Air

Outdoor events can be awesome. But, have a backup plan if it rains! These spots offer great outdoor experiences.

The Peak

The Peak has city views that will wow your guests. Evening events give for an incredible view. Plan an unforgettable event at this elevated locale.

Repulse Bay

A little outside of the city, this beachfront event space in Repulse Bay is great for MICE events. They are also good for relaxed get-togethers. The setting can’t be beat for a casual celebration.

Smithsfields brings you the latest global MICE news for event profs. We publish destination content, a global supplier directory, event inspiration and incentive travel insights.

Contact us at hello@smithsfields.com

The above information is for general guidance.

Follow us on Instagram for the latest news, travel tips and event industry insights.

by Smithsfields

Top Incentive Travel Destinations in North America

Top Incentive Travel Destinations in North America to Reward Your Team

Incentive travel: experiencing the reward of a lifetime because of hard work. We explore the best incentive travel destinations in North America for employee motivation and business growth. Incentive travel offers a real solution to employee engagement and we review the best in North America.

Las Vegas, Nevada: Where Business Meets Extravagance

Las Vegas is where work meets play. This city is all about luxury combined with 5 start hotels, experiences and restaurants to please everyone.

World-Class Entertainment and Dining

Get ready for shows that will blow your mind. From Cirque du Soleil to headlining musicians, there’s always something to see. Vegas offers the most incredible restaurants known and run by celebrity chefs. You can enjoy food from all over the planet. Dance the night away at top clubs with world-famous DJs.

High-End Accommodations and Amenities

Stay in hotels that redefine luxury. The Bellagio offers stunning fountains. The Venetian will transport you to Italy. These hotels offer spas, pools, and service that’s second to none.

Team-Building Activities and Excursions

Feel the rush at a race car driving experience or take a helicopter tour over the strip at night. An incentive day trip to the Grand Canyon is a must-do and is perfect for large groups and team building.

Miami, Florida: Sun, Sand, and Sophistication

Miami is a city of sun, sand, and culture. This city offers a lively feel that makes it perfect for reward experiences.

Beachfront Relaxation and Water Sports

Miami’s beaches are world-famous. Your group can enjoy the beaches for team building activities and sports events. Group activities include jet skiing, paddle-boarding or boat tours.

Cultural Experiences and Culinary Delights

Walk through the Art Deco District and see cool architecture. Visit Little Havana and feel Cuba’s vibe. Miami’s food scene is very diverse and you’ll find flavors from all over Latin America and the Caribbean.

Unique Team-Building Options

Set sail on a team-building adventure. Go snorkeling and see the underwater world. An Everglades tour lets you see amazing wildlife up close.

Banff, Canada: Adventure in the Canadian Rockies

Banff offers stunning mountain views and outdoor fun. It’s a place where you can recharge and reconnect with nature.

Outdoor Adventures and Natural Beauty

Go hiking on trails with incredible views. Depending on the time of the year, skiing here is popular here in Winter. Keep an eye out for wildlife like elk and bears, enjoying Banff’s natural beauty and attraction.

Luxury Lodges and Spa Retreats

Large groups have the opportunity to stay in lodges that mix luxury with nature. The Fairmont Banff Springs offers top-notch service and spas as well as wellness programs that will make you feel brand new.

Team-Oriented Activities

Go on guided hikes and learn about the area. Snowshoeing is a fun winter activity for teams. Ice climbing will challenge you and build teamwork.

New York City, New York: The Ultimate Urban Experience

Our favourite place in the world and the perfect spot for incentive travel groups. New York City buzzes with energy. This city offers culture, food, and shopping and is an ideal place for an unforgettable reward trip.

Broadway Shows and Cultural Landmarks

See a Broadway show or a local production in the city. Visit museums like the Met and the Museum of Modern Art. Explore historical sites like the Statue of Liberty.

Fine Dining and Rooftop Bars

Enjoy fine dining at some of the world’s best restaurants. New York’s rooftop bars offer stunning city views and offer incredible event spaces for team building and meetings. Read more about New York City’s best rooftop event spaces.

Exclusive Team-Building Activities

Get a private tour of a museum just for your team. Take a cooking class or venture behind the scenes at a famous landmark.

Scottsdale, Arizona: Desert Luxury and Outdoor Thrills

Scottsdale blends desert beauty with luxury. This city is great for golf, spas, and adventure.

Golfing and Relaxation

Play golf on championship courses with amazing views. Enjoy spa treatments that will relax and recharge your group.

Desert Adventures and Scenic Views

Hike on trails that show off the desert landscape. Take a hot air balloon ride and see the desert from above or venture on a jeep tour.

Unique Southwestern Experiences

Visit Taliesin West, Frank Lloyd Wright’s winter home. Learn about Native American culture at local centers. Explore Old Town Scottsdale’s shops and art galleries.

Conclusion

Incentive travel in North America offers amazing opportunities. These trips can boost team motivation and create lasting memories. Are you ready to plan your next incentive trip? Remember that incentive travel is changing. People want trips that are good for the planet. They also want experiences that are personal and unique.

Smithsfields brings you the latest global MICE news for event profs. We publish destination content, a global supplier directory, event inspiration and incentive travel insights.

Contact us at hello@smithsfields.com

The above information is for general guidance.

Follow us on Instagram for the latest news, travel tips and event industry insights.

by Smithsfields

Woman on a rooftop looking over new york city

New York City's Best Rooftop Venues: The Ultimate Guide

As we slowly creep out of the winter months – we’re imagining sipping a perfectly crafted cocktail as the sun dips below the horizon. Nothing beats sun down with views of NYC and on that note – we’ll be helping you track down the best rooftop venue spaces in NYC for your next MICE event.

This is your guide to the best rooftop venues and meeting spaces in New York.

Rooftop Bars with Stunning Views

We’re famous for our incredible skyline. We’ve selected the best rooftop venues with the best view of the city.

230 Fifth Rooftop Bar

The rooftop garden at 230 Fifth is one of the most iconic spaces for an event in New York. Not to mention the direct view of the Empire State Building. Their onsite and experienced team can assist you with comprehensive event planning services including catering, audiovisual and decor arrangements.

This ideal spot for business events offers various amenities including furniture hires, smart projection, AV&PA and staging.

Bar SixtyFive at Rainbow Room

Perched high above Rockefeller Center, Bar SixtyFive is all about history and class. This upscale spot is perfect for a corporate celebration.

The 3,463 sq. foot space creates ‘a rooftop bar above the rest. Where cocktails and views create the perfect mix for memorable events.’

Westlight

Located in Williamsburg, Brooklyn, it has panoramic views of both Manhattan and Brooklyn skylines.

This versatile, open-air venue offers event space for up to 240 guests.

Rooftop Restaurants for Private Dining

Private dining spaces in NYC are hard to find, unless you’re in the know. We combine delicious food with breathtaking views, exploring venues that offer the best of both worlds.

Gallow Green at The McKittrick Hotel

Gallow Green is not your average rooftop. It’s part of The McKittrick Hotel and home to “Sleep No More.” Their unique event spaces and full service event team will assist in creating impactful events.

This event space is only open during the summer months – so early coordination for MICE events is crucial.

The Roof at Park South

This relaxed, well designed event space is an ideal MICE event space in the city. Boasting stunning views of the New York City Skyline, The Roof offers semi-private and private gatherings ranging from 15 – 175 guests.

This event space is only open during the summer months – so early coordination for MICE events is crucial.

Rooftop Lounges for Drinks Receptions

We have scouted the best rooftop venue spaces for drinks receptions in the city. These relaxed rooftop lounges offer comfortable seating and a laid-back atmosphere.

The Ready Rooftop

Designed with murals, planters, casual seating, The Ready is the perfect ‘laidback’ spot for a corporate drinks reception in the city.

The Ready welcomes semi-private groups as small as 24, or up to 150 for a reception-style buyout. They offer expanded catering options and open bar packages for MICE event tailored to your requirements.

Harriet’s Rooftop & Lounge

Take in the most expansive views of the Manhattan skyline and Brooklyn Bridge from Harriet’s Rooftop at 1 Hotel Brooklyn Bridge.

Harriet’s offers a unique event setting, with a dining experience poolside and party under the stars. The space can accommodate up to 350 guests and includes relaxed seating, creative catering, and incredible unobstructed views of the Manhattan skyline.

Hidden Gem Rooftop Spots

Looking for something off the beaten path? These hidden gem rooftop venues offer a unique and authentic NYC experience.

Berry Park

Berry Park is a favorite among locals and less well known in MICE events. Located in Williamsburg, Brooklyn, it has great views of the Manhattan skyline and is known for its laid-back atmosphere and extensive beer selection. This hidden gem offers a great amount of outdoor event space for your next corporate gathering.

‘The menu focuses on casual yet elevated eats from mouthwatering burgers to a wide selection of beers.’

Elsewhere Rooftop

Elsewhere Rooftop has a unique, artsy vibe and is known for its live music and creative events. Elsewhere offers vast event space and production featuring five rooms, three performance stages, and 24,000 square feet of indoor and open-air possibilities.

‘Supported by their world-class audio-visual equipment and professional staff, there’s no better place to stage even the most ambitious event or production concept.’

Smithsfields brings you the latest global MICE news for event profs. We publish destination content, a global supplier directory, event inspiration and incentive travel insights.

Contact us at hello@smithsfields.com

The above information is for general guidance.

Follow us on Instagram for the latest news, travel tips and event industry insights.

by Smithsfields

A robot hand moving towards a human hand

Workplace AI: How is artificial intelligence changing events and business travel?

With the power of generative artificial intelligence (AI), workplace tasks and business travel will be, and is being transformed.

AI has the potential to enable access to experiences, security and wellbeing across diverse sectors including the event industry and business travel. We look at some examples of how generative AI-enabled technology is being used in the events and travel sector.

AI face recognition and passes
AI algorithms for consumer/attendee data
AI hotel check ins
Chatbots for agencies
AI event budgetting
Security and risk assessment

AI Revolution

Working towards streamlining events for not only the attendees, but the people planning the experiences. What we want to avoid is wasted money, generic experiences, and logistical headaches. But what if AI tech could fix these problems?

AI, or artificial intelligence, is changing things. It’s about machines learning and solving problems like humans. This includes things like understanding language and gathering data. Think smarter planning, better trips, and events that will WOW. You’ll see chances to improve how things are done, leading to better experiences for both planners and attendees.

AI-Powered Personalization

AI algorithms are like super-smart detectives. AI can analyze your past events, favorite activities, and what grabs the attention of your attendees. This data is then used to create travel plans and event schedules tailored just for you.

Imagine getting hotel suggestions that matches exactly what you’re looking for, or a conference schedule suggestion packed with recommended sessions for your guests. Targeted marketing campaigns become less stressful and more streamlined, allowing you to target the right people.

AI Chatbots for Customer Service

AI chatbots are like 24/7 virtual assistants. Chatbots allow you to save time reponding to website inquiries, can instantly reply to clients, help with bookings, issues travel updates, and guide your clients through any FAQs.

Implementing a chatbot gives your clients the quick support they need whilst you focus on the important stuff.

Sentiment Analysis and Feedback Management

AI can analyze customer reviews, social media posts, and surveys to understand how people feel about their experiences.

This sentiment analysis helps businesses find what they’re doing well and where they need to improve.

Streamlining Operations and Logistics with AI

AI isn’t just about making customers happy; it’s also about making things run smoother behind the scenes. It can optimize prices, schedules, and how resources are used.

Predictive Analytics for Demand Travel Forecasting

Flight and hotel prices change ALL THE TIME. AI can predict how many people will want flights, hotel rooms, and event tickets. This helps businesses set prices and manage their resources more effectively.

Airlines use AI to adjust ticket prices based on demand, and hotels optimize room rates based on how full they expect to be.

AI-Driven Route Optimization and Logistics

AI can figure out the best routes for travel and manage the logistics of events, like transportation and catering. This helps cut costs and make everything run like clockwork.

Delivery services use AI to plan the fastest routes, and event organizers use it to optimize setup and breakdown.

Automating Repetitive Tasks

Many tasks that used to take up valuable time can be automated using AI. It frees up employees to focus on more important things.

Think about automatic email responses, generated reports, and invoices being processed automatically. This not only boosts efficiency but also cuts down on costs.

AI in Event Planning and Management

AI is changing how events are planned and managed, from the initial stages to the analysis after the event.

AI-Powered Event Planning Tools

Software platforms now use AI to help with everything from choosing the perfect venue to recommending speakers and optimizing schedules.

AI tools can suggest the best layout for an event, identify speakers that match the theme and audience interests. These smart tools make event planning less stressful and more successful.

Enhancing Attendee Engagement with AI

AI can create interactive experiences for event attendees, like recommending content and connecting people with similar interests.

AI-driven matchmaking services can help attendees find and connect with others. AI can also make personalized event schedules. These smart features keep people engaged and make events more valuable.

Challenges and Considerations for AI Adoption

While AI offers huge benefits, there are challenges and ethical considerations to keep in mind.

Data Privacy and Security

It is vital to protect customer data and follow privacy regulations when using AI. People should understand how their data is being used.

Companies need to be careful about how they collect, store, and use data to maintain trust.

Job Displacement Concerns

AI could change the job market as well as highly benefitting your employees.

Companies can invest in training programs to help workers learn new skills and adjust to new roles.

Ethical Considerations

Using AI responsibly and avoiding bias in algorithms is key. It’s important to ensure that AI systems are fair and do not discriminate.

Conclusion

AI is revolutionizing the events and travel industries, leading to greater efficiency, personalization, and better customer experiences. It can optimize operations and enhance event planning.

Smithsfields brings you the latest global MICE news for event profs. We publish destination content, a global supplier directory, event inspiration and incentive travel insights.

Contact us at hello@smithsfields.com

The above information is for general guidance.

Follow us on Instagram for the latest news, travel tips and event industry insights.

by Smithsfields

Naboo secures €20 million to transform corporate event planning with tech platform

Naboo, a Paris-based event-tech startup has raised €20 million in a funding round led by Notion Capital, reportedly marking the highest funding figure in it the events sector.

The platform caters to the demand for Naboo’s event concierge service, which already handles events for 10% of the French stock market (CAC) 40-listed companies (EU Startups).

Maxime Eduardo, Co-founder and CEO of Naboo. Maxime Eduardo is a forward-thinking leader with a strong background in strategy and management. ‘Currently disrupting the Corporate Event market (€100B market)’ (Linkedin)

Naboo was founded in 2022 in Paris, France by Maxime Eduardo and Antoine Servant. Maxime is ex CEO of €100M company in logistics and Antoine an expert in strategy consulting and investment management. Naboo has rapidly expanded its presence in the corporate events space globally with it’s AI-powered backend.

Naboo’s platform offers an event-planning experience, giving access to ‘the best corporate retreats and events’ including ‘company retreats, offsites, away days, team building, corporate parties and conferences’ (Naboo).

Naboo assists with everything from venue booking, transportation, event suppliers and team-building activities. Naboo believe most other platforms offer outdated options, unlike their integrated AI-driven automation, which removes the administrative burdens, allowing its team to focus on delivering a tailored, high-end events.

Of Naboo’s €60M business volume, €10M already comes from international markets. With this latest funding round, following its entry into the UK, the company is expanding into the Benelux region, Germany, Italy, and Spain. “Each time, we rely on native, local teams.” (Maddyness).

The startup has secured event programs with huge global companies including Coca Cola, JP Morgan and Amazon.

Following its second funding round in 2023, the company was then able to invest in AI and data processes, refining its concierge service to optimise cost efficiency. This latest funding round will fuel Naboo’s expansion into the UK market throughout 2025. The company is also planning to further growth in Germany, Spain, and Italy.

Sustainability also plays a key role in the launch of Naboo. The company’s name is inspired by the Star Wars, reflecting its commitment to reducing carbon emissions through localising event options and minimising international travel.

Naboo provides a software solution designed to simplify the booking and organisation of B2B events worldwide. Similar to what Airbnb and Booking.com brought to the B2B travel industry, Naboo’s platform allows companies to book a complete seminar with a single click at a transparent price. The platform includes an event booking tool, an app for event management, and a solution to centralise, track, and optimise event spending for procurement and finance directors (Tech Funding News)

The startup aims to exceed €100 million in bookings by 2025, supported by the launch into the UK market and further European expansions.

The recent acquisition of Bizmeeting indicates Naboo’s plans for M&A-driven growth. As corporate event spending rises globally, Naboo is looking to challenge domestic booking engines with their AI enable tech platform.

Smithsfields brings you the latest global MICE news for event profs. We publish destination content, a global supplier directory, event inspiration and incentive travel insights.

Contact us at hello@smithsfields.com

The above information is for general guidance.

Follow us on Instagram for the latest news, travel tips and event industry insights.

by Smithsfields

Incentive Travel USA: A Case Study That Tripled Sales

U.S. Businesses spend $22.5 Billion annually on incentive travel (incentive federation). Incentive travel isn’t just a perk, It is a strategic tool to ignite employee motivation and boost company performance. This article reveals how one company in the USA used a incentive travel program and how they saw amazing results.

The Challenge: Stagnant Sales and Declining Morale

Before implementing incentive travel, many companies face challenges. The challenges of this program include sales slumps and unhappy employees. Let’s look at some common problems.

Declining Sales Figures

Sales numbers can tell a story. What if that story shows your bottom line shrinking? One company experienced a 15% drop in sales over two quarters. This decline caused worry and pressure. They knew they needed to change something quickly.

Low Employee Engagement and Motivation

The workplace had low energy. This was the reality for many at this company. People were less engaged and motivated. Projects took longer, and mistakes increased. The company culture needed a jump start.

Difficulty Attracting and Retaining Top Talent

Top talent wants more than just a paycheck. They want a great place to work. With low morale and few incentives, it was hard for this company to hire and retain the best people. This lack of talent made sales issues worse.

The Solution: A Luxurious Incentive Trip to Miami

The company decided to create an incentive travel program in Miami.

Miami offers something for everyone. Its beautiful beaches, exciting nightlife, and cultural attractions made it the ideal incentive travel destination.

Program Design: Curating an Unforgettable Experience

The group were taken to a luxury hotel and booked onto a reward experience on a private yacht tour. Team-building and bonding activities included beach volleyball tournaments and salsa dancing lessons. Every detail was carefully planned to “wow” the employees.

Communication and Promotion: Building Excitement and Anticipation

The company used creative marketing to build excitement. They sent out teaser emails, held contests, and shared photos of the destination pre launch. They implemented a clear message to the employees that hard work was rewarded.

The Results: Tripled Sales and a Revitalized Workforce

The incentive travel program had a huge impact. Sales soared and morale improved. The company were able to ensure any future hires were included in the incentives as a perk.

Measurable Sales Growth: A Tangible ROI

After the Miami trip, sales tripled in the next quarter. This was a direct result of the increased motivation and hard work of the employees. The company saw a real return on their investment and the incentive travel program paid for itself.

Improved Employee Morale and Engagement

Employees came back from Miami refreshed, energized and more engaged in their work. Teamwork improved and the company culture became more positive.

Enhanced Recruitment and Retention Rates

The Miami trip became a major selling point for new hires. This reduced turnover costs and created a more stable workforce.

Key Takeaways: Lessons Learned and Best Practices

What can you learn from this case study? Here are some key takeaways. These are best practices for your own incentive travel programs.

The Importance of Strategic Destination Selection

Pick a destination that excites your employees. Think about their interests. The location must align with your company’s goals. A well-chosen location can make all the difference.

Designing a Memorable and Meaningful Experience

Don’t just plan a vacation. Create an experience your employees will never forget as well as incorporating team building and bonding activities. We recommend connecting with a local DMC or incentive agency to assist with creating the most rewarding trip.

Measuring and Tracking the Results

Track the key metrics before, during, and after the trip. Measure sales growth, employee engagement, and retention rates. This data will show the ROI of your program. You will know what worked and what didn’t for the future.

Conclusion: Investing in Your People, Investing in Your Success

This case study shows the power of incentive travel. A well-planned program can boost sales, improve morale, and attract top talent. Incentives are an investment in your people and your company’s future. Start planning your own incentive travel program today.

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The above information is for general guidance.

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Top Picks for Local DMCs: MICE Events in North & Central America

Corporate Events and Travel in North and Central America: The Top Picks for Local DMCs

Organising global events can be tricky if you don’t know the destination well. One of the primary reasons to partner with a Destination Management Company (DMC) is to utilize their expertise in local event management. This article gives you an insight into the DMCs in North & Central America. A DMC acts as as your local contact when planning a destination event and specializes supplier, activity and venue coordination in events including conferences, incentive trips, board meetings, retreats, exhibitions and team building.

A DMC will negotiate on behalf of international event planners. DMC’s are able to source the best suppliers at the best rate, using their local knowledge and network of established relationships.

Researching and contacting suppliers to help plan an event with you takes time. Without a personal relationship, it can be difficult to vet potential suppliers online. The advantage of working with a DMC is that they have already done the hard work for you. Established DMCs have spent years cultivating a trusted, high-quality network of local suppliers. They not only know who’s the best in the business, but also who will add value to your event.

We’ve made the event planning process event easier by recommending the top picks for DMCs in North and Central America.

**certain countries and states have not been included due to insufficient suppliers. If something is wrong, please let us know: Contact us.**

Antigua, Barbados and Antigua DMCs

Sun Tours Caribbean

Carib-world Travel

Bahamas DMCs

Island Destination

Bahama Fantasies

Belize DMCs

Go Belize

Canada DMCs

Receptour Canada

DMC Toronto

Invenia Vancouver DMC

VDM DMC

Costa Rica DMCs

Costa Rica DMC

CR Magic

Cuba DMCs

Cuban Adventures

Dominican Republic DMCs

Dominican Expert

DMC Dominican Republic

Grenada DMCs

Sunlinc

Guatemala DMCs

DMC Guatemala

Jamaica DMCs

Mojoa Tours

Mexico DMCs

Wanderlust DMC

Aventuras

DMS Mexico

Panama and Nicaragua DMCs

Vapues Travel

Saint Kitts and Nevis DMCs

Nevis Sun Tours

Saint Lucia DMCs

Go St. Lucia

Saint Vincent and the Grenadines DMCs

Ins and Outs

Trinidad and Tobago DMCs

Dispo

United States of America DMCs

Our goal is to help elevate your event planning experience by recommending the best suppliers, venues and programs available in your destination.

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by Smithsfields

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The Best NYC Private Dining Spots for Team Events and Meetings

Looking for an NYC private dining space for large groups? We’ve hunted down the best spaces that offer everything you need to host a team dinner or meeting in New York City. We’ve focused on venues that offer private dining spaces for over 25 guests varying in budget, location and cuisine.