As expectations rise among corporate planners and high-performing teams, traditional event formats are being replaced with immersive, experience-led programs. HunterMoss is a luxury experiential travel company that is redefining what MICE and incentive travel can look like, particularly for discerning corporate clients seeking something far beyond the conventional.

Founded in 2008 and recently rebranded from Ultimate Driving Tours, HunterMoss has evolved into a global leader in ultra-luxury experiential travel. The company specializes in curated journeys that blend high-performance motoring, cultural immersion, and elevated hospitality.

While not a traditional destination management company, they have carved out a powerful niche within the MICE sector, particularly in the incentive travel and executive retreat space. Their philosophy is simple: experiences should be emotional, memorable, and deeply personal. For corporate planners, this translates into programs that motivate teams, reward excellence, and foster meaningful
connections.

Incentive Travel Programs

HunterMoss is best known for its signature supercar driving journeys across the USA. An offering that immediately elevates any incentive program into something extraordinary. Your team will be driving a fleet of Ferraris, Lamborghinis, or Aston Martins through scenic Hudson Valley routes, with an overnight stay at Glenmere Mansion or Pendry Natirar. Your program includes curated cultural experiences each evening.

These programs are designed to:

• Reward high achieving sales team with once-in-a-lifetime experiences
• Strengthen team engagement
• Create powerful brand alignment

Unlike traditional incentive trips, which often can focus solely on R&R, HunterMoss delivers active, story-driven experiences which celebrates adventure and excitement.

Corporate Retreats

HunterMoss has expanded its portfolio to include corporate retreats and bespoke group programs, particularly across the United States. For companies seeking to host leadership retreats, executive offsites, or client entertainment programs, the offering is highly customizable.

Each unique program combines:

• Boutique luxury accommodations (often estates, villas, or high-end resorts)
• Fine dining and gastronomic experiences
• Carefully curated local activities (wine tastings, cultural encounters, wellness experiences)
• Seamless logistics managed by an expert concierge team

This blend of structure and flexibility allows corporate planners to design programs that align with both business objectives and attendee expectations.

New York & the Hudson Valley

HunterMoss offers one of the most compelling offerings for corporate planners in the New York market: the Hudson Valley experience, launched as part of its East Coast expansion. Located just outside New York City, this program provides a refreshing alternative to traditional city based programs.

• Accessibility: Easy access from New York City, making it ideal for domestic and international attendees
• Scenic immersion: Rolling countryside, river views, and picturesque driving routes
• Luxury environment: Private estates and high-end accommodations create an exclusive atmosphere
• Structured experiences: Guided driving routes combined with curated dining and relaxation

Over the course of a four-day program, participants travel through some of the most scenic roads in the region, enjoying a rotating fleet of high-performance vehicles while experiencing the cultural and culinary richness of Upstate New York.

For corporate planners, this type of program offers the perfect balance between proximity to a major business hub and escape into a high-impact experiential environment.

Seamless Execution for Corporate Planners

One of the defining strengths of HunterMoss is its concierge-level service model. Every journey is meticulously planned and executed, with the team handling:

• Route planning and logistics
• Vehicle coordination and support
• Accommodation and dining reservations
• Luggage transfers and on-the-ground operations

This level of detail ensures that corporate planners can focus on strategic outcomes – whether that’s team engagement, client relationship building, or brand storytelling – while HunterMoss manages the operations.

What sets HunterMoss apart in the MICE landscape is its focus on storytelling. Each program is designed as a journey. From the thrill of driving a supercar to intimate dining experiences and cultural immersion, every touchpoint is curated.In a world where experiences are increasingly valued over material rewards, this approach positions HunterMoss as a powerful partner for forward-thinking corporate planners.

Experiences Across a Global Portfolio

While its US expansion includes New York and the East Coast, HunterMoss operates on a global scale. Additional destinations include France, Italy, Switzerland, UK, and Australia.

Signature experiences include:

• European supercar tours through the Alps and the countryside
• Exclusive Formula 1 hospitality packages
• Private, tailor-made luxury journeys
• Track driving experiences and motorsport events

This global footprint allows corporate planners to design multi-destination incentive programs or rotate destinations year over year.

Partnering with HunterMoss for MICE events

HunterMoss represents a broader shift within the MICE industry and diverts away from standardized programs. For corporate planners, HunterMoss offers differentiation in a crowded market. Fully customizable programs are tailored to businesses and offer impactful, memorable experiences that drive engagement and loyalty.

As companies continue to invest in employee motivation, client retention, and brand experience, partners like HunterMoss are becoming increasingly relevant. With its unique blend of luxury travel, high-performance driving, and immersive storytelling, HunterMoss offers a fresh and compelling approach to MICE programs in New York and beyond.

‘More than a drive – it’s an escape worth savoring’

Get in touch with the HunterMoss Team

HunterMoss

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The above information is for general guidance.

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