Naboo secures €20 million to transform corporate event planning with tech platform
Naboo, a Paris-based event-tech startup has raised €20 million in a funding round led by Notion Capital, reportedly marking the highest funding figure in it the events sector.
The platform caters to the demand for Naboo’s event concierge service, which already handles events for 10% of the French stock market (CAC) 40-listed companies (EU Startups).
Maxime Eduardo, Co-founder and CEO of Naboo. Maxime Eduardo is a forward-thinking leader with a strong background in strategy and management. ‘Currently disrupting the Corporate Event market (€100B market)’ (Linkedin)
Naboo was founded in 2022 in Paris, France by Maxime Eduardo and Antoine Servant. Maxime is ex CEO of €100M company in logistics and Antoine an expert in strategy consulting and investment management. Naboo has rapidly expanded its presence in the corporate events space globally with it’s AI-powered backend.
Naboo’s platform offers an event-planning experience, giving access to ‘the best corporate retreats and events’ including ‘company retreats, offsites, away days, team building, corporate parties and conferences’ (Naboo).
Naboo assists with everything from venue booking, transportation, event suppliers and team-building activities. Naboo believe most other platforms offer outdated options, unlike their integrated AI-driven automation, which removes the administrative burdens, allowing its team to focus on delivering a tailored, high-end events.
Of Naboo’s €60M business volume, €10M already comes from international markets. With this latest funding round, following its entry into the UK, the company is expanding into the Benelux region, Germany, Italy, and Spain. “Each time, we rely on native, local teams.” (Maddyness).
The startup has secured event programs with huge global companies including Coca Cola, JP Morgan and Amazon.
Following its second funding round in 2023, the company was then able to invest in AI and data processes, refining its concierge service to optimise cost efficiency. This latest funding round will fuel Naboo’s expansion into the UK market throughout 2025. The company is also planning to further growth in Germany, Spain, and Italy.
Sustainability also plays a key role in the launch of Naboo. The company’s name is inspired by the Star Wars, reflecting its commitment to reducing carbon emissions through localising event options and minimising international travel.
Naboo provides a software solution designed to simplify the booking and organisation of B2B events worldwide. Similar to what Airbnb and Booking.com brought to the B2B travel industry, Naboo’s platform allows companies to book a complete seminar with a single click at a transparent price. The platform includes an event booking tool, an app for event management, and a solution to centralise, track, and optimise event spending for procurement and finance directors (Tech Funding News)
The startup aims to exceed €100 million in bookings by 2025, supported by the launch into the UK market and further European expansions.
The recent acquisition of Bizmeeting indicates Naboo’s plans for M&A-driven growth. As corporate event spending rises globally, Naboo is looking to challenge domestic booking engines with their AI enable tech platform.
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