Experience Marketing: The Finishing Touch for Busan’s MICE Industry with FTN
Experience Marketing: The Finishing Touch for Busan’s MICE Industry (FTN)
Busan’s MICE industry has matured significantly since the opening of BEXCO, the city’s landmark MICE venue, in 2001, and the establishment of the Convention Bureau in 2005.
To be recognized as an expert in any field, one typically needs at least 20 years of experience, and this principle applies to national industries as well.
With over 20 years of history, Busan’s MICE industry is now in need of a renaissance.
The end of COVID-19 has catalyzed the evolution of Busan’s MICE sector, which some are dubbing “MICE 2.0” in the era of the experience economy. The pandemic highlighted the convenience and vast potential of the online world, exemplified by platforms like Zoom and the metaverse. Traditional information sharing and product sales within the MICE context are no longer sufficient to meet the expectations of event-goers. To attract those accustomed to digital interaction, the MICE industry is evolving to emphasize unique local experiences, providing offerings that can only be enjoyed through physical attendance.
Busan’s MICE Marketing in the Experience Economy Era
As MICE event-goers around the world seek special real-life experiences, Busan’s MICE organizers are focusing on planning and marketing experiences that incorporate knowledge, content, and engaging activities. A notable example of this effort is the Busan International Footwear, Textile & Fashion Exhibition, held in October of last year.
The main exhibition took place at BEXCO, while the buyers’ dinner was hosted at Museum 1, Korea’s largest contemporary media art gallery. This unique venue provided visitors with an unforgettable experience, showcasing the identity of the Busan International Footwear, Textile & Fashion Exhibition through captivating media art.
Combining a region’s unique venues with MICE events is a strategy that offers event-goers more than just a program to attend—it provides them with an authentic local experience. Those who have enjoyed a distinctive experience in a region are likely to return for a longer stay. This highlights the significance of the Busan Convention Bureau’s efforts in selecting Busan Unique Venues.
In the second half of 2024, the Busan Convention Bureau identified 15 new unique venues, each well-suited for MICE events. These venues showcase Busan’s rich history and culture while offering dynamic leisure activities. They were chosen for their strong appeal to MICE event-goers. The Busan Unique Venues are collaborating with the city of Busan and local businesses to ensure that visitors have an unforgettable MICE experience.
Busan: The Destination for Unforgettable Experiences
Few cities can rival Busan’s diverse MICE infrastructure and growth potential. BEXCO, along with unique venues, stunning oceanfront leisure activities, five-star hotels, and resorts, collectively make up Busan’s world-class MICE ecosystem. As a comprehensive MICE city, Busan must integrate its MICE infrastructure with local tourism to offer event-goers a truly exceptional experience that encourages them to stay longer and return in the future. In this new era, Busan can embrace experience marketing to position itself as a leader in the global MICE industry.
Tourism Ireland welcomes MICE business travel buyers from Germany
Eight German MICE (meetings, incentives, conferences and events) buyers – all specialists in organising international meetings and incentive travel programmes – have been visiting Ireland, as guests of Tourism Ireland, Fáilte Ireland and Wallace Travel Group (destination management company).
The aim of the visit was to showcase Ireland to the influential German buyers, to inspire them to choose the island of Ireland for future meetings and incentive travel and to grow Business Events from Germany. Their busy itinerary included Hidden Howth Experiences, a walking tour of Kilkenny city, an Irish coffee experience in Kyteler’s Inn and fat biking in the Wicklow Mountains. They also enjoyed visits to O Brother Brewing, The Book of Kells Experience and Guinness Storehouse.
Tourism Ireland’s message for the German buyers is that the island of Ireland offers a winning combination of world-class infrastructure, unique and luxurious accommodation, state-of-the-art venues, spectacular landscapes, the warmest of welcomes and fantastic hospitality – making it an ideal destination for meetings, incentive travel and events of all sizes.
Siobhan McManamy, Tourism Ireland’s Director of Markets, said:“We were delighted to welcome these influential German business travel buyers to Ireland. Seeing is definitely believing and this visit was a valuable opportunity to highlight Ireland as a premier destination for Business Events.
“Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season.”
If you would like to find out more about what there is to see within MICE events on the island of Ireland, visit www.ireland.com
5 Essential Traits of a Great Vendor Partner
Events are a team sport, and building a robust network of reliable vendors—from florists and photographers to caterers and audiovisual experts—could not be more crucial. And while the needs of each event vary, there are certain qualities that Sequence Events believe consistently make some vendors and venues stand out to us as excellent partners.
Here are some things Sequence Events look for when choosing vendors, and why these factors encourage them to build long-lasting working relationships.
1. Industry and Event-Specific Knowledge
Events come in all shapes and sizes, and what works for a social gathering won’t necessarily cut it for a corporate conference or a nonprofit gala. Different industries, like financial or pharma, also have their own unique quirks and needs. Sequence Events appreciate vendors who understand this and bring the right know-how to the table. It’s all about knowing the lay of the land, which helps us nail the specifics of each event without missing a beat.
2. Communication Skills
Effective communication is the backbone of any successful relationship. Sequence Events treasure vendors who not only communicate clearly and proactively, but also respond swiftly and stick to scheduled meetings (and price quotes!). This kind of open communication builds trust and keeps everything running smoothly.
3. Time Management Skills—and Flexibility!
Event planning can be unpredictable, and Sequence Events often need to make last-minute changes—whether it’s due to what a client wants or something unexpected popping up. That’s why it’s super important for vendors to be on top of their game when it comes to organization and managing their time.
Going hand in hand with that, of course, is the need for creativity and flexibility! This kind of creativity and flexibility are key to tailoring events that truly stand out and capture exactly what our clients are imagining.
4. A Proven Track Record
Reliability is everything, and Sequence Events love to work with vendors they know personally or those who come with glowing recommendations from people they trust. If that’s not an option, it’s crucial that vendors can show off some solid testimonials or let them chat directly with their previous clients. These kinds of endorsements really help them feel good about their ability to consistently deliver top-notch services.
5. Mutual Respect
We’re all human beings working in a stressful industry—and mutual respect is the bedrock of any great partnership. Sequence Events aim to be as helpful and flexible with vendors as they hope they’ll be with them. Getting on the same page not only makes the planning process smoother, but also creates a space where everyone can be creative and adaptable.
Want to find out more about Sequence Events and their experience in corporate event planning? Get in touch with the team.
https://sequence-events.com/
- 646-336-6800 |
- [email protected]
Corporate Events Don't Have to be Boring
Experienced planners, Shimmer NYC, know the best practices for corporate events and understand how important they are for showcasing your business in front of new customers and clients. Whether it’s an executive meeting or a gala, Shimmer are ready to bring a fresh perspective and your vision to life, designing a strategy to ensure your event is a stylish success. Most of all, it will be designed and planned with your goals, brand, and attendees in mind.
Shimmer NYC recently planned a Gala at Lavan in Midtown for the Israel Tennis & Education Centers – Immersive Israel featuring Stuart Weitzman. The event was to showcase the honoree and provide insight on what the foundation stands for. Shimmer NYC included a dynamic digital mapping wall displays, branded gifts, and stand out table settings in an intimate family style.
Read more about past events and projects with Shimmer NYC by getting in touch with the team.
This event is the perfect example of how corporate events can amplify your brand message, and make a lasting impression on new and existing clients alike.
And if you need even more convincing, here are just a few key reasons why corporate events are a crucial addition to your company or brand strategy:
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Strengthen Industry Partnerships
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Networking Opportunities
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Celebrate Your Top Performers
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Amplify Your Message
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Leave a Lasting Impression
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Create an Enhanced Brand Image
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Knowledge Sharing & Learning
646-524-6491
[email protected]
Meet the 2024 BizBash 40 Under 40: Event Profs with Endless Impact
BizBash’s 2024 40 Under 40 feature: highlighting 40 standout event professionals under 40 whose impact within the industry knows no bounds. These impressive event profs have founded their own agencies, exponentially grown their event or experience departments, and increased event attendance. (Two of them even helped Shaq start his own festival!)
And although they’ve already made a big splash in their event careers, these industry leaders and trailblazers are just getting started. Read through their individual profiles below to get inspired by their incredible career journeys, their advice for their younger selves, their most memorable events, and more.
Abby Borden
Culinary Event Producer, Table Set Go
Adam Richman & Joe Silberzweig
Co-CEOs and Co-Founders, Medium Rare
Airika Gigas
Vice President of Events, LEO Events
Alicia Jenelle
Event Director, The Jenelle Group Inc.
Amber Mayfield Hewett
Founder/CEO, To Be Hosted
Angelina Martinez
National Sales Director, Levy
Ashley Ellefson
COO, Drone Racing League
Bernard Ozarowski
President, Pixis Drones
Beth Furtwangler
Senior Manager, Events, National Geographic, The Walt Disney Company
Bianca Francois
Event Management Team Lead, FIRST (supporting Google)
Breese Roche
Senior Director of Content Production, Trademark Events
Brewer Adams
Vice President and Head of Production, FlyteVu Agency
Bruce Starr
Founding Partner/CEO, BMF
Casie Nguyen
Founder/Executive Event Producer, CTN Experiences
Chelsea Pashnick
Director of Event Sales, Sphere Entertainment Co.
Chelsea Sullivan
Vice President of People Experience, Power Home Remodeling
Chris Schuett
COO, Little Cinema/LCDigital
Danielle M. Alexander
Owner and Director of Special Events/Freelance Consultant, Posh 5 Productions
David Ogiste
Founder, Nobody’s Café
Emily Yao
Manager of Event Services, CTC Destination Management
Gregory Thomas
National Sales Manager, Meet Boston
Haleema Linares
Owner, Canvas Events
Hanna Kim
Founder, Like Minds Creative Agency
Jaime Bennett
Managing Director, PCMA EMEA
James Fleege
Founder/CEO, Golnspo
Jared Wilson
Chief Innovation Officer/Managing Director of Global Sales, ABCD & Company
Kyle Absolom
Founder/Creative Director, Unboxed Group
Mandy Dean
Senior Manager of Events, Association of Change Management Professionals
Marissa Kiersch
Vice President of Brand and Experiential, 15|40 Productions
Mark Catuogno
Event Manager, OCHIN
Michelle Dunnick
Director of Events and Social Impact, New Orleans Culinary & Hospitality Institute | National President, National Association for Catering and Events (NACE)
Pauline Cronin
Head of Accounts, verb.
Samantha Field
Manager of Meetings and Events, Paragon Events
Sarah Jacobs Barrs
Vice President of Events and Experience, Klick Health
Sasha Smith
COO, Plannernet
Shelby Evans
Associate Director of Foundation Events, Inova Health Foundation
Sunny Dae
Senior Events and Production Manager, The Creative Collective NYC/CultureCon
Wes Peskin
Founder/Executive Producer, NINE21 Productions
Weston Garret Gonzalez
Owner/Creative Director, westhaus