Incentive Travel Trends 2025: Rewarding Success in a Changing World
Incentive Travel Trends 2025: Rewarding Success in a Changing World
Did you know that companies that invest in incentive travel see a 3x return in profits? Incentive travel isn’t just a perk; it’s a powerhouse for employee motivation and business growth. Incentive travel trends are changing and adapting year on year. This article explores the key incentive travel trends set to redefine corporate incentives in 2025 and beyond. Discover how to create unforgettable experiences that drive results.
Sustainable and Responsible Incentive Programs
People want to do right by the planet. That’s why sustainable incentive programs are gaining traction. Expect to see a greater focus on eco-friendly choices.
Eco-Friendly Destinations and Activities
Think destinations with a green heart and places that put sustainability first. Look for certifications like LEED or Green Globe. Source and book activities that have a small footprint. Think kayaking instead of jet skiing. These kinds of experiences resonate with today’s travelers.
Giving Back and Community Engagement
Trips with purpose are powerful. Volunteering and supporting locals adds real value. It’s about making a difference while traveling. This kind of purpose-driven travel is deeply appealing.
Measuring and Reporting Impact
It’s crucial to track the impact of programs. This means looking at both environmental and social effects. Consider carbon offsetting and sustainability reports. Showing your commitment matters to employees.
Hyper-Personalization and Customization
Goodbye, standard packages! Hello, custom experiences. Incentive travel is now about tailoring trips to individuals. Make the incentive feel unique.
Data-Driven Insights for Tailored Experiences
Data is key to knowing what employees want. Use data analytics and feedback to craft itineraries. AI can even help predict preferences. The more personal, the better.
Unique and Niche Activities
Specialized activities are in high demand. This includes culinary tours, adventure sports, and wellness retreats. These create memories that last a lifetime. Think beyond the usual sightseeing tours.
Flexible and Modular Programs
Offer choices and flexibility. Let participants customize their trip. Flexible itineraries are a major draw. It empowers them to create their ideal experience.
Wellness and Wellbeing Integration
Wellbeing is now a priority. Expect to see more wellness elements in incentive travel. Taking care of employees matters.
Mindfulness and Stress Reduction Activities
Yoga, meditation, and spa treatments are great for relaxation. These help reduce stress and promote wellbeing. Make sure these options are available.
Healthy Food and Beverage Options
People want nutritious and local food. Cater to dietary needs and preferences. Provide healthy snacks and drinks. It shows you care about their health.
Active and Outdoor Experiences
Hiking, cycling, and water sports are amazing options. Being active outside promotes health. These activities connect people with nature.
Technology and Immersive Experiences
Tech is changing the game. It makes incentive travel more engaging. Get ready for cool new experiences.
Virtual and Augmented Reality Integration
VR and AR can enhance destination previews. They can also create immersive experiences. Imagine a virtual tour before the trip. This is the future of travel planning.
Mobile Apps and Digital Concierge Services
Mobile apps provide real-time info. They offer personalized recommendations. They also enable seamless communication. This makes travel easier and more enjoyable.
Gamification and Interactive Challenges
Gamification boosts engagement. Interactive challenges increase motivation. Think of scavenger hunts or team competitions. It adds a fun and competitive edge.
Bleisure Travel: Blending Business and Leisure
Business and leisure are mixing. Employees are extending trips for personal time. This is bleisure travel.
Facilitating Extended Stays
Companies should support bleisure. Providing resources and flexibility matters. This shows you value work-life balance. It’s a win-win for everyone.
Accommodation and Activity Recommendations for Leisure Time
Provide recommendations for local attractions and restaurants. Help participants plan their leisure time. Make it easy for them to explore.
Balancing Work and Relaxation
Set clear expectations for employees. Establish boundaries for work and leisure. It’s important to maintain a healthy balance.
Conclusion
Incentive travel is evolving. The key trends for 2025 include sustainability, personalization, wellness, technology, and bleisure. Adapt to these trends to create impactful programs. Incentive travel drives engagement, boosts morale, and promotes business success. The future of incentive travel is bright.
Smithsfields brings you the latest global MICE news for event profs. We publish destination content, a global supplier directory, event inspiration and incentive travel insights.
Contact us at hello@smithsfields.com
The above information is for general guidance.
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MICE Events in Las Vegas: Your Ultimate Guide to Planning Success
MICE Events in Las Vegas: Your Ultimate Guide to Planning Success
Las Vegas! Think bright lights, shows, and memories to last a lifetime. Did you know Vegas is also a big deal for MICE events? That’s Meetings, Incentives, Conferences, and Exhibitions. Planning a work event? Want to reward top performers? Vegas has it all. Let’s dive into how to plan awesome MICE events in this exciting city.
This guide gives you the inside info. Learn how to pick venues and make cool experiences. You will learn what makes Vegas special for events. Plus, find tips for a smooth and memorable time.
Why Las Vegas is the Ideal Destination for MICE Events
Vegas is more than just casinos. It is easy to get to, has great venues, and tons of fun. Why not make your next event unforgettable?
Unmatched Variety of Venues
Vegas has venues for every kind of event. Big or small, they have something for you.
- Convention Centers: The Las Vegas Convention Center is huge! Mandalay Bay Convention Center is another great pick. They have tons of space and cool features.
- Hotel Ballrooms: Need something fancy? Hotel ballrooms are a good fit for smaller groups. Think about costs, what they offer, and the overall vibe.
World-Class Entertainment and Amenities
Your guests will never be bored here. Shows, food, and fun are around every corner.
- Show and Entertainment Options: See famous shows and concerts. Attractions are world-class. There’s always something to see.
- Dining Experiences: From quick bites to fancy meals, you have it all. Some restaurants even have Michelin stars.
Accessibility and Transportation
Getting to Vegas and around town is simple. This makes it stress-free for attendees.
- McCarran International Airport: Many flights arrive here every day. Getting in and out is a breeze.
- Transportation within the City: Taxis, ride-sharing, and a monorail can get you around. Walking is also an option on the Strip.
Choosing the Perfect Venue for Your MICE Event
Picking the right venue is key. Think about your budget, how big your event is, and the kind of event you are planning.
Defining Your Event Needs
What do you hope to achieve? Knowing this helps you pick the best venue.
- Event Size and Capacity: How many people will be there?
- Required Amenities: Do you need good Wi-Fi? How about A/V equipment or catering?
Comparing Venue Options
Where should you host your event? Vegas has many choices.
- On-Strip vs. Off-Strip: On the Strip is exciting, but pricier. Off-Strip can save money.
- Budget Considerations: How much can you spend on the venue? What about food and other costs?
Negotiating Contracts and Securing Your Venue
Get the best deal possible. Contracts can be confusing.
- Understanding Contract Terms: Pay close attention to the fine print. What happens if you cancel?
- Deposit and Payment Schedules: Can you negotiate a better payment plan?
Creating Engaging and Memorable Experiences
Make your event stand out. Give people something to remember.
Incorporating Unique Las Vegas Experiences
Use what Vegas has to offer! Think outside the box.
- Gondola Rides at the Venetian: These rides are romantic and fun.
- High Roller Observation Wheel: See the entire city from above.
Team Building Activities
Help your team bond. Fun activities can make a big difference.
- Escape Rooms: Work together to solve puzzles. This builds teamwork.
- Cooking Classes: Learn to cook new things and have fun.
Networking Opportunities
Help people connect with each other. Networking is valuable.
- Welcome Receptions: Start the event off right. A welcome reception helps people mingle.
- Interactive Workshops: Get people involved. This will help them meet others.
Leveraging Technology for a Seamless Event
Tech can make your event run smoother. It can also make it more engaging.
Event Management Software
Software can handle many tasks. This saves you time and hassle.
- Registration and Ticketing: Make it easy for people to sign up.
- Attendee Communication: Keep everyone in the loop.
Mobile Event Apps
Apps can give attendees info at their fingertips. Interactive maps are cool.
- Interactive Maps: Help people find their way around.
- Live Polling and Q&A: Get people involved during talks.
Audio-Visual Technology
Good A/V is key for presentations. Make sure everyone can see and hear.
- LED Walls and Projection Mapping: Make your event look amazing.
- Sound Systems and Microphones: Ensure everyone can hear clearly.
Navigating Logistics and Operations in Las Vegas
Plan carefully. This ensures everything runs smoothly.
Transportation and Accommodation
Help people get around and find a place to stay. Make it easy on them.
- Group Transportation Options: Shuttles and buses can move groups.
- Hotel Room Blocks: Get a deal on hotel rooms for your attendees.
Catering and Dietary Requirements
Food is important. Make sure everyone has something to eat.
- Working with Catering Companies: Pick a good menu with the caterer.
- Accommodating Dietary Restrictions: Offer options for gluten-free, vegetarian, and vegan diets.
Staffing and Security
You need help running the event. Security is also key.
- Hiring Event Staff: Hire people to help with registration and guiding attendees. Security guards are also important.
- Ensuring Event Security: Keep everyone safe. Have plans for crowd control and emergencies.
Conclusion: Mastering MICE Events in the Entertainment Capital
Vegas offers something special for MICE events. It mixes business and fun. By planning well, you can create an event people will talk about for years. Use these tips to make your next Vegas event a hit!
Smithsfields brings you the latest global MICE news for event profs. We publish destination content, a global supplier directory, event inspiration and incentive travel insights.
Contact us at hello@smithsfields.com
The above information is for general guidance.
Follow us on Instagram for the latest news, travel tips and event industry insights.
Julie Coker to Lead NYC Tourism and Conventions
Julie Coker to Lead NYC Tourism and Conventions
Julie Coker, president and CEO of the San Diego Tourism Authority is soon to leave San Diego and head up the New York City Tourism and Conventions as its new president and CEO. Coker will remain in her current role until the end of the year.

It’s an exciting chapter for the former president and CEO, as Coker will be moving to the new role for NYC Tourism and Conventions.
SDTA’s Board of Directors will begin the process of forming a search committee to identify and select a new president and CEO, according to SDTA officials.
“Thank you to the SDTA team, the SDTA Board of Directors, our tourism community, and San Diego at large for your friendship and support. San Diego will always hold a special place in my heart, and I have no doubt that you will reach even greater heights in the years to come.” Coker publishes on Linkedin.
Leading in San Diego
After joining in 2020, Coker navigated the organization’s sales and marketing efforts throughout the long and challenging stint of the global pandemic. Coker apushed the business toward recovery and full rebound. Under her leadership, San Diego was consistently ranked as the top U.S. destination for tourism. Coker has long been recognized as a prominent figure in the tourism industry (Source: TTW) and will continue to share her wealth of knowledge in the big apple at the end of the year.
“Julie is a respected industry expert and deeply experienced leader who will steward both NYC Tourism + Conventions and New York City’s $74 billion tourism economy,” says NYCTaC Board Chair and Shubert Organization EVP Charles Flateman in a statement.
A champion of diversity and inclusion within the travel and tourism sector, Coker established key DEI initiatives for the industry during her years as president and CEO. Her reigning 30-year travel and tourism experience and commitment is key to her success within significant SDTA initiatives. The history of her glass ceiling initiatives include the launch of the award-winning Tourism Accelerator program, which helps connect businesses run by women, veterans and people of color, as well as LGBTQ and people living with disabilities.
Since launching these programs, 65% of past participants report revenue growth and 45% expand their operations. Her efforts also led to the appointment of the organization’s first director of DEI and community engagement.
In January 2016, Coker made history as the first African American female president and CEO to lead a major conventions and visitors bureau in one of the top 50 U.S. markets when she gained her position at the Philadelphia Convention & Visitors Bureau. Her career history expands with two decades with Hyatt Hotels, where she held general manager positions for properties in Philadelphia, Chicago, and Oakbrook.
Additional to this, Coker holds various executive board positions with the U.S. Department of Commerce’s Travel and Tourism Advisory Board, U.S. Travel Association, Visit California, and other San Diego-based organizations.
Axios NYC is about making brand impressions
Insights
Axios NYC is about making brand impressions.
Featured: Leading event design agency in NYC
Axios NYC: 'We advance the power of the brand through spatial design and experiential innovation. we create immersive spaces that tell compelling stories and engage audiences'
Axios NYC is an award winning spatial design, interactive technology and production company. We tell stories through experiential activations. Axios NYC works between advertising agencies and clients to make immersive brand experiences in the physical space.
Axios NYC drives memorable engagement through tech-focused design. We bring brands to life by elevating their digital content. We design and produce booths, produce interactive technology and turn 3D digitally designed assets into beautiful physical sculptures. We offer trade-fair logistics and show management for our booths as well.
Axios NYC offers comprehensive, vertically integrated solutions. What makes us different is that we bring design, build, fabrication, execution, interactive, sculpture, video, hospitality, in-house.
Location
80 39th Street
Suite 519
Brooklyn NY, 11232
Contact
+1 917-704-0241
NYC MICE Events: Your Guide to Navigating Meetings, Incentives, Conferences, and Exhibitions
NYC MICE Events: Your Guide to Navigating Meetings, Incentives, Conferences, and Exhibitions
Last year, NYC MICE events were a huge income for the city, with a major tech conference launching a corporate event that was driving millions into the local economy, showing how vital these gatherings truly are. Let’s unpack it.
What is MICE? MICE stands for Meetings, Incentives, Conferences, and Exhibitions. And it’s a big deal for New York City’s economy. This guide is your go-to resource for understanding the NYC MICE events scene. We’ll explore key areas, top places, helpful resources, and plans to boost your involvement or event planning.
Understanding the NYC MICE Industry
The MICE industry in NYC is a powerhouse. It’s always growing with impressive economic figures. Events draw professionals from all over the globe and NYC a prime spot for business and networking.
Key Sectors within NYC MICE
NYC’s MICE industry includes different areas. These include corporate meetings, trade shows, incentive travel, and huge conventions. Past events show how diverse the NYC MICE scene is.
Consider the annual Advertising Week, drawing marketing experts, or hundreds of networkers and incentives that take place across New York. Our vast amount of creative suppliers and venues makes our city the ideal corporate event spot – consistently showcasing the best of NYC’s appeal for various interests and sectors.
Economic Impact of MICE on NYC
MICE events create a vast amount of income for the city, and local businesses get a big assist. The industry is critical for economic growth and develops year on year in the corporate events industry.
MICE events create tourism revenue, which supports many jobs and area businesses.
Trends Shaping the Future of NYC MICE
Several trends are changing how MICE events work in NYC. Sustainable being the trending topic and how these practices are starting to matter more and more. Tech, like virtual and hybrid events, are becoming standard post Covid and attendees now expect more from their experiences.
Event planners think green. The sector is pushing for more virtual options to expand reach and reduce overheads.
Top NYC Venues for MICE Events
NYC has great venues for MICE events. From big convention centers to small, cool spots, there’s something for every event type. You’re sure to find the perfect venue to match your event’s style and size.
Iconic Convention Centers & Event Spaces
The Jacob K. Javits Center is a prime example. It has huge space, great features, and is easy to get to. Venues such as this are ready to host large-scale events.
The Javits Center offers lots of space and amenities as well as its location being a huge plus for attendees.
Unique & Boutique Venues for Smaller Events
NYC has boutique hotels with event spaces, cool galleries, and rooftop spots. These are great for smaller gatherings, networking events and team-building.
Rooftop bars can host small networking events. Art galleries offer a creative vibe for workshops. Consider these for memorable, smaller affairs.
Accessible Venue Options
NYC offers accessible venues for everyone. Look for places that meet ADA guidelines.
Consider venues with ramps and elevators and search resources that specify ADA compliance. Making your event accessible for all guests is imperative.
Planning Your MICE Event in NYC: A Practical Guide
Planning a MICE event in NYC involves many steps and setting clear goals is key. Careful budgeting is vital and prioritizing marketing and promotion will boost attendance.
Setting Objectives & Defining Your Target Audience
Align your event goals with your business aims. Do research to know your audience.
Know what you hope to achieve with the event. Who are you trying to reach? Tailor your content to fit their needs.
Budgeting & Resource Allocation
Create a realistic budget. Negotiate well with vendors and reach out to DMCs and DMC representation.
Don’t be afraid to negotiate for better deals and consider collaborating or sponsorships.
Marketing & Promotion Strategies
Use digital marketing and social media. Public relations can also boost your event’s visibility. Target your ads to reach the right people.
Market your event across social channels. Make connections with the media to spread the word. Targeted ads are efficient.
Attending MICE Events in NYC: Making the Most of Your Experience
Going to MICE events is about networking and learning. Having a place within the NYC MICE industry means you need to be in front of the right people.
Networking Strategies for MICE Events
Approach people with confidence. Start conversations. Hand out business cards. Follow up after the event.
Don’t be shy; introduce yourself, arrange times to meet after the events and discuss how you might be able to work together in the future.
Leveraging Educational Opportunities
Find sessions that match your interests. Ask speakers smart questions. Take notes and apply what you learn.
Read the event agenda. Choose workshops that fit your needs.
Exploring NYC Beyond the Event
Check out NYC’s food scene. Visit museums and shows. Plan team outings for fun.
Try a famous pizza. Catch a Broadway show. Team lunches help bond your crew.
Resources for MICE Professionals in NYC
There are many helpful resources for MICE pros in NYC. These include groups, websites, and tools. Use them to improve your event planning.
Key Organizations & Associations
NYC & Company promotes the city. Meeting planner groups offer support and industry-specific groups provide focused help.
NYC & Company is a great resource for info. Associations help you connect with others.
Online Platforms & Tools for Event Management
Eventbrite and Cvent aid with event tasks. They handle registration and marketing.
Use Eventbrite for ticket sales. Cvent helps manage all event details. Tech tools make planning easier and save you time.
Local Vendors & Service Providers
Find catering, AV rentals, and transport easily. Local vendors understand NYC events. Use their expertise for a smooth event. Check out our directory for local suppliers.
Conclusion
NYC’s MICE scene is very lively. Planning well and making the most of events matters. NYC is a top place for MICE, offering growth.
Explore the NYC MICE world and plan your events. Attend upcoming meetings to build connections. New York is a global hub for MICE activity.
Smithsfields brings you the latest global MICE news for event profs. We publish destination content, a global supplier directory, event inspiration and incentive travel insights.
Contact us at hello@smithsfields.com
The above information is for general guidance.
Follow us on Instagram for the latest news, travel tips and event industry insights.
Meet the 2024 BizBash 40 Under 40: Event Profs with Endless Impact
BizBash’s 2024 40 Under 40 feature: highlighting 40 standout event professionals under 40 whose impact within the industry knows no bounds. These impressive event profs have founded their own agencies, exponentially grown their event or experience departments, and increased event attendance. (Two of them even helped Shaq start his own festival!)
And although they’ve already made a big splash in their event careers, these industry leaders and trailblazers are just getting started. Read through their individual profiles below to get inspired by their incredible career journeys, their advice for their younger selves, their most memorable events, and more.
Abby Borden
Culinary Event Producer, Table Set Go
Adam Richman & Joe Silberzweig
Co-CEOs and Co-Founders, Medium Rare
Airika Gigas
Vice President of Events, LEO Events
Alicia Jenelle
Event Director, The Jenelle Group Inc.
Amber Mayfield Hewett
Founder/CEO, To Be Hosted
Angelina Martinez
National Sales Director, Levy
Ashley Ellefson
COO, Drone Racing League
Bernard Ozarowski
President, Pixis Drones
Beth Furtwangler
Senior Manager, Events, National Geographic, The Walt Disney Company
Bianca Francois
Event Management Team Lead, FIRST (supporting Google)
Breese Roche
Senior Director of Content Production, Trademark Events
Brewer Adams
Vice President and Head of Production, FlyteVu Agency
Bruce Starr
Founding Partner/CEO, BMF
Casie Nguyen
Founder/Executive Event Producer, CTN Experiences
Chelsea Pashnick
Director of Event Sales, Sphere Entertainment Co.
Chelsea Sullivan
Vice President of People Experience, Power Home Remodeling
Chris Schuett
COO, Little Cinema/LCDigital
Danielle M. Alexander
Owner and Director of Special Events/Freelance Consultant, Posh 5 Productions
David Ogiste
Founder, Nobody’s Café
Emily Yao
Manager of Event Services, CTC Destination Management
Gregory Thomas
National Sales Manager, Meet Boston
Haleema Linares
Owner, Canvas Events
Hanna Kim
Founder, Like Minds Creative Agency
Jaime Bennett
Managing Director, PCMA EMEA
James Fleege
Founder/CEO, Golnspo
Jared Wilson
Chief Innovation Officer/Managing Director of Global Sales, ABCD & Company
Kyle Absolom
Founder/Creative Director, Unboxed Group
Mandy Dean
Senior Manager of Events, Association of Change Management Professionals
Marissa Kiersch
Vice President of Brand and Experiential, 15|40 Productions
Mark Catuogno
Event Manager, OCHIN
Michelle Dunnick
Director of Events and Social Impact, New Orleans Culinary & Hospitality Institute | National President, National Association for Catering and Events (NACE)
Pauline Cronin
Head of Accounts, verb.
Samantha Field
Manager of Meetings and Events, Paragon Events
Sarah Jacobs Barrs
Vice President of Events and Experience, Klick Health
Sasha Smith
COO, Plannernet
Shelby Evans
Associate Director of Foundation Events, Inova Health Foundation
Sunny Dae
Senior Events and Production Manager, The Creative Collective NYC/CultureCon
Wes Peskin
Founder/Executive Producer, NINE21 Productions
Weston Garret Gonzalez
Owner/Creative Director, westhaus